While it’s still early for the line of ginger-based drinks, founder Ruben Canada believes that Jin+Ja has and will continue to benefit from a solid footing in formulation, packaging and branding. “I think a big part of [our success] is making sure that we nailed it as far as making sure that we had a good foundation for the brand,” Canada said in an interview at the 2013 Natural Products Expo East show.
Unlike most “lite” or diet energy drinks out there, many of which are formulated with a zero-calorie sweetener, Scheckter’s OrganicEnergy Lite is simply a lighter version of the original version. The product has 70 calories and 18 grams of sugar per 8 oz. can, and the company seems to be betting that consumers will accept a few more calories to get something that is USDA Organic and that doesn’t contain stevia. Will that work?
Launched in 2012, Motto, which markets a sparkling matcha tea, has racked up a number of wins over the past year, including the top spot at BevNET Live’s New Beverage Showdown 5 and new distribution in natural and specialty retailers along the East Coast and in Kroger-owned stores in Colorado.
U.S. consumers are increasingly concerned about food and beverage safety and, as a result, many are embracing fresh and unprocessed products, according to a new study published by Multi-sponsor Surveys.
In this video filmed at Green Mustache’s booth at Expo East, founder VanTrang Manges spoke about the launch of her brand of organic fruit and vegetable juice kids' smoothies and initial reception for the products. Manges also discussed the challenges associated with her foray into the beverage industry, and navigating the complexities of manufacturing as well as sales and marketing.
Both the outside and inside of the functional brand are going through major changes ahead of the National Association of Convenience Stores (NACS) Show in Atlanta, trying to simplify its message and focus behind three key parts of its product assortment.
The chia category has passed a few natural-channel introductory stages: the Dr. Oz approval, the first-to-market brands (Mamma Chia and Chia\Vie), the blog rounds. However, a second layer of chia beverage companies, notably Drink Chia and Chia Star, which recently displayed their beverages, stories and plans at the Natural Products Expo East show in Baltimore, are emerging and increasing distribution.
Beat Juice, whose tagline is “a truly functional beverage,” is a blend of 80 percent juice, including pomegranate, concord grape juice, and beet juice, with added hibiscus and grape seed extract. Yes, all of the ingredients included in the product have health benefits, but describing them in the way the company has is definitely cause for concern in terms of both the anticipated flavor and the overall credibility of the drink.
Did you or your company launch a new beverage (for you or a client) in the past year? Or perhaps you just revamped one? Either way, it's time to enter your product into BevNET's Best of 2013 Awards, which will be announced at BevNET Live Winter 13. In addition, all applicants are eligible to receive a listing in BevNET's "New Beverage Guide," which is sent to the 19,000 BevNET Magazine subscribers and 100,000 monthly readers of BevNET.com. Sign up now as time is running out!
Although the use of HPP has been limited to a handful of beverages in the juice and coconut water categories, the processing method -- which uses pressure instead of heat to make a raw product safe to consume -- has for the first time been employed in a tea drink. And, unsurprisingly, it's the restless folks at Harmless Harvest, which helped pioneer the use of HPP in beverages, who are behind it.
A new story is unfolding in the beverage aisles as product innovation takes center stage and the health and wellness megatrend continues to transform consumer and shopper behavior. That’s why BevNET is pleased to announce an exclusive, joint IRI and SPINS presentation at BevNET Live in Santa Monica, taking place Dec. 9 and 10
If the number of brand launches, line extensions and new products seen at the 2013 Natural Products Expo East show is any indication, consumer demand for natural products is as strong as ever. After navigating our way through dozens of aisles at the Baltimore Convention Center, we've compiled a sizable photo gallery of many of the new brands, products and revamps featured at the event.
In this video, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman examine the impact of Expo East for small and emerging brands and how new companies have used innovation to differentiate themselves and, in the process, altered the trajectory of natural beverage categories.
PepsiCo today re-introduced Aquafina FlavorSplash, a line of zero-calorie, flavored and carbonated waters. The brand, which first appeared in 2005 and was dropped after a few months on the market, has returned with a new look and branding that leans toward a younger set of consumers. The return of the brand also comes with a new line of liquid water enhancer products -- PepsiCo’s first foray into the category,
