Complete video coverage from the event is now available on BeverageSchool.com, BevNET’s on-demand video learning site. Hear from experts in product development, packaging and design, legal requirements, retailing and distribution, marketing and much more from the day’s packed program.
Something Natural, a line of flavored sparkling waters that are sweetened with stevia and cane sugar, recently underwent a visual refresh. While the product still uses the same chic 11 oz. blue glass bottle, the brand features more approachable graphics and imagery.
New Hope Natural Media’s annual Natural Products Expo East show returns to the Baltimore Convention Center this week. Expo East, along with its sister show Expo West, are the leading venues to see and sample all-natural and organic products. BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show – nearly 115 in total this year.
Some of the most highly touted “innovations” of recent years so far have failed to reach ignition, though it’s still early days. Rather, many of the more successful brands of recent years seem to defy common notions of what’s innovative.
BevNET Live attendees will hear Church discuss the issues frequently faced by start-ups across the business environment and the ways that his experiences of a “serial entrepreneur,” have helped fuel the fast start at Suja.
The most important point to be made during the congressional hearings on energy drinks was made early on, and it’s one that everyone seemed to agree on: it’s just not that cool to try to hook the youth of America on energy drinks before they’re old enough to drive.
Now in its production ready format, Harmless Harvest’s 100% Raw Tea has been refined and given a packaging update. The beverages are still made with raw tea leaves and are USDA Organic certified and high pressure processed, and the labels have been given an upgrade. But how could the company improve on something that we already reviewed as being exceptional...?
Inko’s LLC, makers of low- and no-calorie white teas, announced Thursday its expansion into 2,500 Walmart stores nationwide. The expansion represents an increase from the brand’s Northeast test market of 200 stores in the first quarter and 783 stores by July.
Long an industry heavyweight through his position as V.P. of marketing and immediate consumption sales for the giant independent bottler and distributor, Polar beverages -- symbolized by its Polar Bear mascot, Orson -- Gerry Martin told BevNET he is leaving Polar to help lead of Al’s Beverage Co., Inc., one of the country’s largest manufacturers and distributors of fountain soft drink concentrates.
5-Hour Energy stands at more than $1 billion in sales. That, however, is pretty much where it’s been mired for the better part of the year. In fact, since last October, the brand has largely stagnated, hitting a ceiling of about $1.19 billion, and inching back and fortth. The found sales that have powered the brand’s five year ascension seems to have tailed off. So what could be sapping 5-Hour Energy’s energy?
Sambazon’s Peppermint + Mocha Energy is a limited release product for the 2013 holiday season. The product blends acai, soy, coffee, yerba mate, vanilla, mint and a few other ingredients, and is packaged with a playful seasonal-themed label. As far as holiday-themed beverages go, this one is pretty good.
In the midst of growing consumer concerns about ingredients made from non-genetically modified organisms (GMO), a new report projects U.S. retail sales of non-GMO food and beverages to grow at a compound annual growth rate of 12.9 percent over the next five years.
One of the most enjoyable parts of my work is that I get to visit with so many beverage marketers. They open up their offices, share their visions, and let me catch a glimpse of the drawing board. We talk to assess the trends, past and present successes and failures, and where to go next. Bringing out new brands and SKUs, and upgrading packaging efforts, make for key aspects for competing, envisioning the next great thing, and staying solvent.
Popeye Energy is an energy drink that is made with 75 percent juice and labeled as an energy supplement. While juice-heavy energy drinks have been tried before without much success, it seems like something that fits well with the Popeye brand.
