EU Aspartame Ruling: Praise, Fury and Forecasts
On Tuesday, the food safety body of the European Union released its long-awaited report on aspartame, concluding that that artificial sweetener is safe for humans consume at the current levels that it is used in food and beverages. As expected, the European Food Safety Authority's opinion was praised by the American Beverage Association and infuriated some consumer watchdog groups. But will the decision have an affect declining sales of aspartame-sweetened drinks?