Video: CNBC’s Darren Rovell Discusses Red Bull’s Sports Marketing Strategy at BevNET Live
Focusing on lessons that beverage entrepreneurs could take from Red Bull and its marketing techniques, CNBC reporter Darren Rovell dazzled BevNET Live attendees with his talk on the intersection of sports, marketing, and beverages. Rovell, who has covered the sports business beat for CNBC since 2006, called Red Bull's promotions, endorsement deals, and advertising campaigns, “an active case study” in innovative marketing.