Following a successful test launch of its 3-Day Purifying Cleanse pack in Costco stores, Sambazon CEO Ryan Black said that the company will look to extend its presence in mainstream and club retailers with a new line of cleanse-inspired products as well as a variety of new multi-serve packages.
During BevNET Live in Santa Monica, Ms. Ripley will offer “Tales from an Insider,” a unique talk about a valuable set of best practices to adopt as young growth companies look to grow into larger ventures – and hopefully avoid the mistakes of their predecessors.
Nearly four months after purchasing the assets of Mix1 from The Hershey’s Co., the new owners of the brand are readying a relaunch. In a statement, Mix1, now headed by longtime entrepreneur Cameron Robb, today announced that it has reformulated the line of high-protein meal replacement shakes, introduced new packaging and commenced manufacturing of Mix1.
First introduced at BevNET’s New Beverage Showdown 5, Green Mustache is a new line of organic fruit and vegetable juice smoothies designed for kids. The brand, which recently gained distribution…
While not quite at the level of peanut butter and jelly, carbonated soft drinks have long paired with burgers. But what about tea instead?
Beverly Hills 9OH2O is a “master crafted water” that appears to be trying to one up all other premium and “luxury” waters that have come before it. Developed by a Los Angeles-based “water sommelier” (yes, you read that right), this product was designed to deliver optimum flavor in a high-end glass bottle. Did the company succeed?
Consumers are drinking more than ever – and they are prepared to pay more than ever for drinks, as well. Consumption is increasing faster than population growth, and pricing is increasing faster than inflation. But the industry has fundamentally changed. In the past decade, carbonated soft drinks, those iconic American libations, have lost their unassailable position at the top of the beverage world.
Underlying GoodBelly's growth has been a potent focus on consumer acquisition -- a strategy based on the idea that the cost of building a devoted consumer is one that has long-term value and can lead to a high return on that investment. During a talk at BevNET Live, Murray will describe for the BevNET audience the ways he worked to prepare GoodBelly to enact that strategy, and help attendees understand the key elements that can allow them, too, to align their marketing and distribution efforts.
Following a successful limited distribution launch in the Northeast, Sunny Delight Beverages Co. has announced plans to roll out Sparkling Fruit2O to the rest of the country. The line of zero-calorie, flavored, sparkling waters-- one of several new brands with marketing and positioning parallel to that of category juggernaut Sparkling ICE -- will be distributed through the Dr Pepper Snapple system as well as other existing DSD partners of Sunny Delight.
When marketing kids beverages, companies typically have two consumers in mind: the kid, who they hope will be drawn to the packaging and flavor, and the mom, who they’re looking to satisfy with the ingredients and price point.
Victoria's Kitchen Almond Water has unveiled a new look, and it's a big upgrade for the brand. With a full wrap label that delivers a clean and appealing vintage look, the three SKUs look polished and appealing. The revamp also addresses one of the big concerns that we had with the original rendition of the brand - - that all three flavors looked almost identical.
Suppliers & service companies, apply today to be part of 2014's definitive guide for beverage industry resources, deadline to be included is January 4, 2014.
The owners of CytoSport, Inc., which produces Muscle Milk, are planning to sell their company in an unparalleled fashion: by auction.
Amid rising consumer disdain for high-calorie beverages, a convergence in demand for simple refreshment and functionality is starting to give rise to a broad, catch-all category: premium hydration.
