As part of BevNET's continuing 2012 NACS show coverage, the BevNET editorial team examines key trends seen at the show including the boom of line extensions from top energy drink companies, the overall trend of natural and functional products crossing into the c-store channel, how packaging innovation has spurred growth in energy, relaxation, and better-for-you segments, and why some beverage companies are tailoring new products to small, but emerging, consumer sets.

Despite a sensational and raucous booth befitting its brand name, Rockstar rather quietly unveiled a new line of energy waters at the 2012 National Association of Convenience Stores (NACS) show yesterday. Although the new water line appeared to be somewhat hush-hush, Rockstar did showcase a new line of sour energy drinks and line extensions.

In this video, filmed inside massive Red Bull's booth at the 2012 NACS show, we take a first look at the company's “Red Bull Edition" line, a three SKU set of new cranberry, lime and blueberry flavors dubbed Red Edition, Silver Edition and Blue Edition.