With news of the upcoming Facebook IPO dominating headlines this week, Socialbakers, a social media and digital analytics firm, has released an infographic depicting the top brands on Facebook as measured by the total number of global "fans." It turns out that beverage companies are doing a pretty good job at engaging their consumers online as three of the top five brands on the list are owned by drink manufacturers.
Bulletproof Energy is an energy drink brand that is relying heavily on cause marketing to be its point of differentiation. We say that because the look of the can is…
Relational Investors, an investment firm known for taking an activist role in underperforming companies, announced that it has acquired a $600 million stake in PepsiCo – amounting to about 0.6 percent of the company - according to The Wall Street Journal. Relational began accumulating shares of PepsiCo in the fall of 2011, and has been one of several voices calling for the company to split its snack and beverage businesses into two separate and independent units.
Bai, which is a line of coffeefruit extract enhanced beverages, has recently introduced a sharp looking 18oz PET bottle to replace their original stock bottle. In addition, we’ve sampled some…
With fewer than 40 seats remaining, BevNET Live Summer 12 is almost sold out! If you are interested in attending BevNET Live Summer 12 on June 4 & 5 in…
Lifeway Foods has announced an agreement with Target that dramatically increases the number of stores that carry its Kefir line. The new distribution deal is Lifeway's first major expansion in Target in eight years and increases the availability of Lifeway Kefir drinks from 170 to 453 Target locations. The expansion covers a range of flavors and sizes of Lifeway Kefir, a probiotic drink similar to drinkable yogurt, and adds three new flavors of its 8 oz. Lifeway Kefir 4-packs to Target dairy cases.
Purity Organic is the latest company to throw their hat in the coconut water ring — and their entry is a good one. Featuring a 17oz Tetra Pak with a…
Story jumped into the paper likely on the rumors of Coke's potential for a play for Monster Energy, but despite some analysts squawking that the company needs to take leadership in all categories, there's an equal number of claims that the company, with 500 brands, has trouble focusing as well.
Hot on the heels of Pepsi NEXT, the Coca-Cola Co. is rolling out a pair of mid-calorie CSDs of its own, taking Sprite and Fanta into 70-calorie cans sweetened with a mix of sugar, stevia and erythritol.
More news from the burgeoning world of beverage-related class-action lawsuits as Lifeway becomes the latest company to be hit with allegations that its drinks do not provide their advertised health benefits.
BevNET Live Summer 12, which is being held in NYC at the Metropolitan Pavilion, is only three weeks away — and space is rapidly filling up. Register now and join…
mix1 Beverage Company, marketer of all natural nutritional shakes welcomes two new flavors to the family, mix1 90-calorie Lean Performance Chocolate and Vanilla. These milk based products feature a macronutrient…
BevNET Live attendees will receive guidance on financial matters large and small during the upcoming event, taking place in NYC on June 4-5. Companies interested in locating the capital that will enable them to prove out their innovative concepts will not want to miss the unique panel on Angel Investment taking place on June 5. Attendees interested in transactions involving more mature beverage companies, a discussion on the Expo Stage on June 4 should provide a valuable snapshot.
Yesterday, PepsiCo announced a number of leadership changes in its recently formed global groups organization, according to an internal memo obtained by Ad Age. The shake-up in executive positions is part of Pepsi’s strategy to promote greater innovation and forward thinking as a global company and will be followed by a "100-day rollout plan" designed to align employees around the new approach.
