Brewbound, BevNET's site dedicated to craft beer, has released the preliminary agenda for its upcoming business conference for craft brewers. The Brewbound Craft Beer Session will be co-located with BevNET Live, and held on Tuesday, June 5th at the Metropolitan Pavilion in New York City. The outstanding speaker lineup will include a keynote address from Greg Koch, the CEO and co-founder of Stone Brewing Co.
HiBall Energy has gone through several iterations over the years, but their latest one, which puts the product in very clean looking cold-activated cans, is their best yet. The product…
Red Bull has unveiled a new TV ad that will be the company's first broadcast spot during the NBA playoffs. The TV ad is part of the company's "World of Red Bull" campaign and features L.A. Clippers star Blake Griffin and celebrity skateboarder Travis Pastrana, as well footage from DJ and break dancing competitions and 1-on-1 basketball games played on Alcatraz Island. The ad will air during playoff games on ESPN, ABC, and TNT.
Do you operate a new beverage company (meaning your brand is less than 1 year old or not yet on the market)? If so, the New Beverage Showdown 3, which takes place June 4 & 5 at BevNET Live Summer 12 in NYC, is a one of a kind chance to get your brand in front of the industry (plus win $10,000 in cash and prizes). However, time is running out -- Today, May 11, is the deadline for applying.
While new product entries have definitely slowed down, there are still a few brands out there that are trying to come up with creative ways to get a piece of…
Last week's reports of a possible acquisition of Monster Beverage by Coca-Cola sent shares of the energy drink giant on a colossal roller coaster ride, initially soaring into the stratosphere, only to come tumbling back to earth after Coke addressed the news as speculation. However, shares of Monster Beverage are once again surging after the energy drink giant announced record first quarter sales and profits and easily bested Wall Street estimates for the three-months ending March 31, 2012.
Here's another interesting look at the way things shake out when you deal with class action lawsuits filed against beverage companies: the terms of the settlement of the lawsuit against Vita Coco have appeared online.
Beverage industry’s top soda manufacturers are having a Howard Beale moment. Tired and frustrated by New York City’s longstanding ad campaign linking soft drinks to obesity, Coca-Cola and PepsiCo are mad as hell, and they’re not going to take it anymore! Now, Coke and Pepsi are working with the ABA to roll out a new ad campaign in NYC that touts new lower-calorie beverages and smaller package sizes to show that industry is doing its part in the fight against obesity.
From Red Bull to Honest Tea, some of the most spectacular recent beverage industry successes have evolved from outside the industry. Entrepreneurs, it can be said, are great at getting products off the ground in nontraditional ways. But the effort required to launch an innovative new product can also leave a company on uncertain footing when traditional market realities take hold.
Aloic is a new USDA Organic certified aloe vera juice drink that is imported from Korea. It features a sugar flavored formulation that is enhanced with grape flavoring. While the…
Melding consumer demand for healthier beverage options and a rising tide for sparkling juice drinks, Campbell Soup has introduced new carbonated varieties for its V8 V-Fusion line. V8 V-Fusion Sparkling drinks contain one 50 calorie serving of fruits and vegetables with no added sugar, artificial colors, flavors or preservatives.
Green Bee is a super premium soda from Maine that is made with honey. Unlike the countless other drinks out there that use honey as a sweetener, you can actually…
Joia, a line of all-natural, mixologist-inspired sodas, is now distributed at The Fresh Market. Joia, a Best of BevNET 2011 winner, produces a number of distinctive flavors such as Lime, Hibiscus and Clove. Since its debut in 2011, the line of sodas had been primarily sold in the Minneapolis area, where the drinks are produced, though Joia will now look to dramatically increase distribution with The Fresh Market, with its 115 locations in 21 states.
Eric Foss, the former CEO of Pepsi Beverages Company (PBC), has joined ARMARK as the company's CEO and President. Foss spent 30 years at PepsiCo culminating in his role as CEO of PBC in which he helped guide the consolidation of the company's two largest bottlers, Pepsi Bottling Group and Pepsi Americas, into PepsiCo. Foss joins ARAMARK, a privately held food-services and facilities-management conglomerate, effective immediately.
