Zico Puts Some ‘Oomph’ Into National Ad Campaign
Under the wing of the Coca Cola Co., its majority stakeholder as of about one year ago, coconut water company Zico has launched a national advertising campaign, according to Ad Week.
Amid Reset, Avitae Hires New CEO
After removing CEO Brian Pitzer on Oct. 29, downsizing its staff and restructuring its business operations, Avitae USA, LLC announced today the hiring of Norman E. Snyder as the company’s new president and CEO.
Coke to Sell Some Distribution Territory to Five Independent Bottlers
In its first major step to divest from company-owned bottling operations, The Coca-Cola Co., Inc. today announced that it will sell some of its distribution rights to five independent bottlers. While details of the agreements have not yet been finalized, Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Co., hailed the plan as one that would accelerate “the transformation of our U.S. system in ways that will establish a clear path to achieve our 2020 Vision.”
Review: Teas’ Tea Lattes
Inspired by “milk tea” drinks that are commonly sold in Asian countries, ITO EN recently launched a two-SKU line of tea latte drinks. While we enjoyed the formulation of each of the two varieties, we feel like the branding and packaging of the Matcha Green Tea flavor will end up drawing stronger consumer appeal than that of its Black Tea counterpart.
BevNET Live Summer ’13: Early Registration Pricing Extended
We've extended early registration pricing for BevNET Live Summer '13 until Monday, April 22, giving you just a little more time to take advantage of a significant discount from the full price of the event, which takes place on June 4 & 5 in New York, NY. Don’t delay — register now and save.
BevNET Live: Kroger VP of Natural Mary Ellen Adcock to Speak on Building Beverage Brands
Mary Ellen Adcock, the vice president of natural foods for Kroger, will be speaking on the topic of building beverage brands in Kroger stores during the BevNET Live program in New York. Her talk will offer an unmatched opportunity to hear how beverage entrepreneurs can access the reach and volume offered by Kroger, the largest grocery store operator in the U.S., while still maintaining scalable, measured growth objectives.
BevNET Live: Track and Map Trends with CCD Innovation’s Kara Nielsen
With an abundance of niche and mainstream beverages competing for share in today’s dynamic drinks market, not to mention a crowded foodservice and grocery retail world, having a good understanding of how trends influence consumer needs and wants is invaluable. But trend information comes from so many directions. So how can you determine which trends to follow and which to leave behind? And how do you translate today’s hot trend into something useful?
Showcase Your Brand at the Sampling Bar at BevNET Live Summer ’13
BevNET Live's popular “Sampling Bar” will return to the conference this summer. The free promotional opportunity allows you to have samples of your product in an unmanned area that is designed to showcase new, innovative, or successful beverage brands.If you are attending BevNET Live Summer '13 and would like to sample your finished product, please view the link below for more info and to sign up.
Review: Glaceau Fruitwater
Looking to challenge the growth and rapid success of Talking Rain's Sparking ICE brand, Coca-Cola has revamped Glaceau Fruitwater, a Vitaminwater line extension that was discontinued a few years ago. Fruitwater is now a zero-calorie, sucralose-sweetened sparkling drink that contains no actual juice. We found the new packaging and formulation to be a great move for the brand, which will likely find traction in mainstream retail.
Durbin, Markey, Blumenthal Release Energy Drink Report
Three federal legislators released a report on Wednesday that accused energy drink companies of making products that sport inconsistent labels and are marketing highly caffeinated products directly at young people. The report contained several recommendations for the energy drink industry in order to reduce confusion and increase transparency about ingredients, but also came at a time when leading energy drink companies are already moving in that direction.
Beverage School Educates, Inspires Entrepreneurs at Chicago Gathering
Hoping to avoid the snares that often bedevil entrepreneurs in the beverage industry, prospective drink makers and recent startups assembled Wednesday at the Greenhouse Loft in Chicago for BevNET’s Beverage School.
Packaged Facts: Consumers Increasingly Seeking Innovative Juice Products
A new report on the market for fruit and vegetable juices finds that while dollar sales and consumption of juice drinks has since 2007 remained stagnant, consumers are increasingly embracing new and innovative juice products and flavors - and mainstream retailers are paying attention.
Review: BluePrint Juices
In the nearly two years since we first sampled BluePrint products, juice cleanses have become en vogue, high pressure processing is gaining momentum, and countless other brands have entered super…
Review: ‘tude Juices
The concept behind ‘tude is pretty straightforward: take apples, cold press them, put them in a bottle, and give them some shelf life via high pressure processing (HPP). Unlike pasteurized apple juices that often use blends of many different types of apples, ‘tude’s “raw” apple juice is very true to taste. While the branding might confuse some consumers, we really do like the simplicity of what they’ve created.