In case the Food and Drug Administration (FDA) wasn’t paying attention, Sens. Richard Durbin (D-IL) and Richard Blumenthal (D-CT), and Rep. Ed Markey (D-MA) sent a letter to the agency highlighting recent reports that emphasize the downsides of energy drinks.
When the original Coco Cafe variety came out, we knew that we were witnessing something that could take the RTD coffee category by storm. The product was simple in flavor, but super timely and innovative in its use of coconut water. However, there was a big question mark: how would they add additional flavors to the line? The answer is finally here as the brand recently introduced Mocha and Vanilla varieties, one of which garnered a rare five-star rating...
Major developments out of the Big Apple with news that Big Geyser has secured the exclusive rights to distribute Monster Energy and Sparkling ICE in all five boroughs of New York City, as well as Nassau, Suffolk County, Long Island and Westchester County.
Responding to a recent article in the medical journal Pediatrics in Review titled “Energy Drinks: What Teenagers (and Their Doctors) Should Know,” the American Beverage Association (ABA) slammed the authors of the article for “perpetuating sensational untruths.”
This $1.50 hot dog -- and about 99,999,999 more like it -- will now be served with Pepsi in the Costco food court. Costco foodservice locations will begin switching from Coke to Pepsi products at the retailer’s 400-plus U.S. locations beginning in April, and carried out globally over the next few years as vending contracts expire.
Raising money, buying factories, killing product lines, searching for distribution: The tale of a functional beverage company in disarray.
In a world where beverages are pretty much all about providing some sort of value add (in addition to flavor and refreshment), it’s always interesting to see a product that’s going in the other direction. And that’s how we’d sum up this product, Diet Double Cola, which, being a diet cola, is a product that’s about as pedestrian as it gets.
A Texas state representative is calling for a new tax on the sale of sugary and high calorie beverages in order to fund new public health initiatives aimed at curbing rising obesity rates and related health problems. Rep. Joe Farias (D-San Antonio) filed a proposal that would add a $0.01 per ounce tax on “certain sweetened beverages and ingredients used to make certain sweetened beverages.”
On stage at BevNET Live Winter 2012, actor, producer and former rapper Mark Wahlberg proudly sported a Los Angeles Clippers T-shirt as he discussed his investment in alkaline water brand AQUAhydrate. Sure, Wahlberg is from Boston and grew up a Celtics fan, but much like Hollywood, the beverage industry can really mess with your head.
Slingshot Cold Brew is one of the few cold brewed coffee companies that market both ready to drink and concentrate products. Slingshot is also one of the only coffee brands that changes up its formulation from batch to batch with its use seasonally available coffee beans, making it difficult to offer a consistent review of what's inside the bottle. That being said, it is a high quality product with excellent branding.
Celebrity lawyer Mark Geragos is shepherding a class-action lawsuit filed against 5-Hour Energy Monday in the U.S. District Court in the Central District of California. According to the suit, 5-Hour energy’s advertising claims of “hours of energy now, no crash later” are not scientifically supported and that its effects are not superior to other caffeine-based products like coffee or caffeine pills.
After nearly a dozen years developing some of the most innovative and off-the-wall products ever seen in the beverage industry, Brain-Twist is closing its doors. Company founder Larry Trachtenbroit confirmed to BevNET that the beverage incubation house, which is partly owned by The Coca-Cola Co. Inc., is in the process of winding down operations.
For many of the raw cold-pressed juice brands that are coming to market, nut milks are becoming a standard part of the lineup. While several brands have taken these formulations and turned them into smoothies, Life Juice has kept it simple with its offering, Spiced Almond Milk.
The Coca-Cola Co. Inc. announced yesterday that it has signed pop country singer Taylor Swift to a long-term endorsement deal for its Diet Coke brand. The deal will make Swift the centerpiece of Diet Coke's "Stay Extraordinary" campaign and "will be integrated into all key marketing efforts for the brand," including TV, print and digital advertising, according to the company.
