BevNET Live Winter 12: Live Video Stream Announced

BevNET Live Winter 12 is only a couple days away, and we're is pleased to announce the return of a free, live video stream of the event. The live stream will be broadcast from the conference, which will take place at the Loews Santa Monica Beach Hotel in Santa Monica, Calif. on December 3 and 4.

Review: Vibrant Earth Juices

Vibrant Earth Juices is a new line of freshly pressed, organic, raw fruit and vegetable juices. Packaged in 3 -5 day juice cleanse regimens, the brand comes in eight varieties, with most named for a specific functional benefit, i.e. Energy, Detox, Calm. Although we are pleased to see more fresh pressed juices coming on the market, Vibrant has some work to do in terms of formulation and packaging.

Cobá’s Ventura Meets With Obama To Discuss New Small Business Initiatives

As the White House administration aims to avoid the so-called “fiscal cliff,” President Barack Obama and Vice President Joe Biden met with small business representatives from a range of industries earlier this week. Cobá co-founder Arnulfo Ventura was one of those representatives and shared his ideas for change, in particular, scaled labor practices and reduced capital gains taxes.

PepsiCo Taps Brett O’Brien as New Gatorade Chief for North America

PepsiCo has named Brett O'Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O'Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O'Hagan, who left PepsiCo in August.

BevNET Live Winter 12 is Now SOLD OUT; Wait List Available

BevNET Live Winter 12 is now SOLD OUT. If you would still like to attend, a wait list is available. Click on the link below to enter your name and information, and BevNET representative will contact you as soon as possible.

Watch Live Now: Brewbound Session Craft Beer Conference

Brewbound.com –  BevNET.com’s website dedicated to covering the craft beer industry – is hosting the Brewbound Session Winter ’12 from San Diego. Those unable to attend the event can watch…

Mark Wahlberg: BevNET Live’s Surprise Opening Act

Hey, it's L.A., ain't it? That's why actor, producer, and AQUAHydrate board member Mark Wahlberg will help kick off the two-day BevNET Live event with an exclusive discussion of the key methods for leveraging celebrity investment and involvement with beverage brands.

Review: Waiakea Water

Marketed as "Hawaiian Volcanic Water," Waiakea has branded itself as a sustainably sourced, high electrolyte, and high alkaline water. While the positioning and sleek packaging of the brand will undoubtedly attract some premium water consumers, we wonder if the market can support yet another brand of water from across the Pacific.

Durbin and Blumenthal Remain Stalemated by FDA

While Sens. Richard Durbin (D-IL) and Richard Blumenthal (D-CT) continue to push the U.S. Food and Drug Administration (FDA) for greater regulation and oversight of the energy drink category, for now, all they’re getting is bureaucratic consideration.

Review: Next10 Energy

Next 10 Energy Shot is a new energy drink created by a neurosurgeon with the aim of offering a healthier and better performing product than what is currently on the market. While the product has a visually appealing design and a relatively enjoyable flavor, we're not sure as to what the point of differentiation is for this product.

BevNET Live: Breakouts Posted; Submit Questions for Design Workshop

As lunch ends on the first day of BevNET Live, the event's Breakout Sessions begin. Putting the BevNET Live experience in the hands of experts from key disciplines like marketing, technology, law, hiring, finance, and design, BevNET Live’s Breakout Sessions offer audience members an unparalleled opportunity to drill deeper into specific topics surrounding innovative beverage companies.

BevNET Live: Over 30 Industry-Leading Sponsors and Exhibitors

In addition to one-of -a-kind opportunities to learn and network, BevNET Live attendees will be able to visit and learn from over 30 industry-leading sponsors and exhibitors throughout the course of the two-day event. Additionally, attendees will have the opportunity for in-depth discussion with best-in-class sponsors, suppliers, and vendors at the BevNET Live Expo which will take place during the afternoon of Monday, December 3, the first day of the two-day BevNET Live event.

BevNET Live: Investment with Strategics & First Beverage Group

BevNET Live is one week away, and the program has added two more highlights: an informational discussion on the role of strategic investors in the beverage innovation landscape, and a review of the beverage market through the lens of the first two years of First Beverage Group, a high-powered investment, advising and incubation firm founded by William Anderson.