Orgain recently launched a new formulation and packaging for its line of organic meal replacement shakes. Now filled in 11 oz. Tetra Paks with a resealable “Dreamcap” top, Orgain is placing more emphasis on its high protein content, which along with an updated blend of vitamins, vegetables, fruit, DHA, soy and dairy, and mix of sweeteners, make for an overall upgrade and step in the right direction for the brand.
Lady Gaga's manager, Troy Carter, announced that he was launching Pop Water, a low-calorie soft drink with famed fashion photographer Terry Richardson as its design director. Activate Drinks co-founder Burke Eiteljorg is also attached to the project, bringing beverage industry knowledge and contacts to the team.
In an industry that is often risk averse, BevNET Magazine publisher Barry Nathanson suggests that beverage retailers and distributors take more chances on new brands and innovative products. "Beverages are in a lull, waiting for the next great thing. If it arrives soon, terrific. But until then, take a chance on some exciting new entries," said Nathanson.
Registration for the Sampling Bar at BevNET Live Winter 12 is now open! What is the Sampling Bar? It’s a free opportunity for attendees of BevNET Live to have their drink included in the coolers that are made available (on both days of the event) to attendees of the event. Why would you want to do this? Easy — BevNET Live’s attendees include distributors, investors, and other people from the trade who are actively seeking new products.
Screening job candidates is one of the first - and perhaps most critical - parts of the hiring process. It can, however, be very time-consuming and difficult to navigate, particularly for a company with limited resources. In order to more efficiently manage the screening process, Josh Wand, the founder of BevForce, a staffing agency focused on the beverage industry, shares a few ways to most effectively screen potential employees.
Arnold Greenberg, one of three friends who started the new age beverage revolution with the introduction of Snapple drinks, died on Friday, according to an obituary in the New York Times. It was known that he had been battling cancer for some time.
With a number of "zero" branded drinks leading new growth in the category, energy is chugging along – up to $7.2 billion sans Walmart and a few other key chains. While it remains to be seen if the recent negative publicity surrounding energy drinks has a significant impact on sales, the category appears to be surging to $10 billion in annual revenue...
Time is running out to submit your brand for BevNET's Best of 2012 Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and will feature winners in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.
Billed as an “electrolyte enhanced water with minerals,” Alkazone is one of a growing number of high pH/alkaline waters on the market. While we can’t test the product or tell…
Following the release of a Consumer Reports study that investigated the actual versus reported caffeine content in a variety of energy drinks, acai-drink maker Sambazon issued a statement that questioned the magazine’s inclusion of its Amazon Energy drink and refuted the study’s findings that the beverage contained more caffeine that listed on its label.
Kids are used to hearing they need to clean up their rooms. Now drinks aimed at kids are cleaning up their ingredients. It’s part of a broader cleanup of American lifestyles. Particularly in the CPG arena, there’s a growing awareness that the earlier the life stage, the easier it is to create a natural or organic foods consumer. And the kids themselves are aware, as well...
As tart cherries continue to gain attention as a "super fruit" on the rise, Red Jacket Orchards has launched “Tart Cherry Stomp,” a 100 percent juice blend of tart cherry juice, apple juice, and vitamin C. While we were hoping for a bolder, more tart cherry flavor - as the name might imply - the new beverage is nicely packaged, and, with a few tweaks to its formulation, has the potential to be an stand-out in the juice category.
Attention readers who are in the craft beer business. Did you know that the Brewbound Session Winter 2012 – a one day conference on the business of craft beer –…
Beverage School at BevNET Live is designed to be an on-ramp for those who are new (or relatively new) to the beverage industry. Early-stage entrepreneurs who take part in the half-day program will the chance to get an overview of the beverage business from product formulation through retailing, all in a special session to be held the day before BevNET Live commences.
