November 15 is the Deadline to Submit Your Brand for BevNET’s “Best of 2012? Awards November 15 is the Deadline to Submit Your Brand for BevNET’s “Best of 2012? Awards

November 15 is the Deadline to Submit Your Brand for BevNET’s “Best of 2012? Awards

by BevNET.com Staff,

Time is running out to submit your brand for BevNET's "Best of 2012" Awards! November 15 is the last day that we are accepting submissions for our 9th annual “Best of” awards, which are announced in December and feature the top brands in over 12 categories. Winners will be invited to participate in the awards presentation at BevNET Live Winter 2012, and will have the ability to use the BevNET Best of 2012 logo in press releases, marketing materials, and product packaging.

Searching for Entrepreneurs? Look for Communities. Searching for Entrepreneurs? Look for Communities.

Searching for Entrepreneurs? Look for Communities.

by Jeffrey Klineman,

In his book The Rise of the Creative Class, Richard Florida wrote about the function that cities have had in the rapid growth of an economy based on creativity. So how does that relate to the beverage business? Not necessarily directly – after all, much of the beverage industry is outsourced to factories that manufacture either centrally or regionally and then redistribute their production to wider areas. But on an entrepreneurial level there is an interesting relationship.

Update on BevNET Live; Early Registration Expires TODAY Update on BevNET Live; Early Registration Expires TODAY

Update on BevNET Live; Early Registration Expires TODAY

by BevNET.com Staff,

Did you know that BevNET Live Winter 2012 is less than six weeks away? Attendees are registering at a record pace and our team has been busy putting together an informative and engaging program, so it's sure to be an excellent educational and networking opportunity. The event is attended by beverage entrepreneurs and executives, distributors, investors, suppliers, and more. If you haven't already registered, this is a friendly reminder that today is the final day to take advantage of our early registration discount.

Review: SoReal Review: SoReal

Review: SoReal

by BevNET.com Staff,

So Real is a new line of all-natural functional drinks formulated with vitamins, electrolytes, antioxidants, calcium and dietary fiber and designed to provide energy, hydration, recovery and wellness to consumers. While the functional benefits are nice, So Real's name and branding are somewhat confusing in the sense that it’s not really clear what this product’s primary purpose is.

Back to Basics: Alkalinity is In Back to Basics: Alkalinity is In

Back to Basics: Alkalinity is In

by Ray Latif,

For many consumers, the word alkaline conjures up that old ad campaign for Energizer batteries– remember the small mechanical bunny rabbit, batteries attached to its back, marching and pounding away at a bass drum? It kept going and going and going… It was the alkaline content in the batteries that Energizer attributed to the everlasting power of the toy rabbit, and today, some beverage marketers are claiming that alkaline-infused water will help humans keep going and going as well.

BevNET Live: Breakouts to Include Interactive Design Workshop BevNET Live: Breakouts to Include Interactive Design Workshop

BevNET Live: Breakouts to Include Interactive Design Workshop

by Jeffrey Klineman,

BevNET Live will feature an opportunity for entrepreneurs to check out their ideas with the experienced eye of noted designer Ian McLean, who will be on hand to answer questions and analyze proposed designs in a unique "workshop" format.

Time is Running Out to Apply for New Beverage Showdown 4 – Only 10 Spots Remain Time is Running Out to Apply for New Beverage Showdown 4 – Only 10 Spots Remain

Time is Running Out to Apply for New Beverage Showdown 4 – Only 10 Spots Remain

by BevNET.com Staff,

Attention beverage entrepreneurs: time is running out to apply for New Beverage Showdown 4, BevNET's premiere beverage brand competition, which takes place as part of the BevNET Live two-day conference. The Showdown will be held on Dec. 3 and 4 at the Loews Beach Hotel in Santa Monica, Calif. and feature a dramatically expanded field of beverage companies, each vying to win $10,000 in cash and prizes.

Review: Hawaiian Ola Shot Review: Hawaiian Ola Shot

Review: Hawaiian Ola Shot

by BevNET.com Staff,

Hawaiian Ola is a new energy shot that is made with 75 percent juice - derived from a range of fruits including noni, mango, pear, apple, acai, goji, and lilikoi juice - as well as green tea and yerba mate, which give the product 140 mg of natural caffeine. For a category that really has only one player, the product has some meaningful points of differentiation, and it certainly seems like something that will be right at home in the natural channel.

Energy Drink Drumbeat: Class Action Filed Against Redline Energy Drink Drumbeat: Class Action Filed Against Redline

Energy Drink Drumbeat: Class Action Filed Against Redline

by Jeffrey Klineman,

A Texas man has filed a class-action lawsuit against Vital Pharmaceuticals, Inc., the makers of VPX Redline, claiming the product made him sick and was marketed deceptively. Redline, an energy drink known for having extremely high concentrations of caffeine, also contains a wide variety of ingredients beyond caffeine-containing compounds, including Yohimbine, 5-HTP, evodiamine, tyrosine, and vinpocetine.

Monster: We Stand by the Safety of Our Products Monster: We Stand by the Safety of Our Products

Monster: We Stand by the Safety of Our Products

by Jeffrey Klineman,

Faced with a drumbeat of negative publicity relating to revelations that the FDA has reports of five deaths associated in some way with the consumption of Monster Energy since 2009, the company has issued a statement denying its products played a role in the death of 14 year-old Anais Fournier last December.

Only TWO DAYS Remain for BevNET Live Winter 2012 Early Registration Only TWO DAYS Remain for BevNET Live Winter 2012 Early Registration

Only TWO DAYS Remain for BevNET Live Winter 2012 Early Registration

by BevNET.com Staff,

You have just TWO days left to take advantage of early registration pricing for BevNET Live Winter 12, which takes place on December 3 & 4 in Santa Monica, CA. Sign-ups for BevNET Live are at record pace and the event will sell out. Also, discounted hotel rooms - available to registered attendees - are filling up fast. Don’t delay — REGISTER NOW!

Review: NY Razor Energy Drink Review: NY Razor Energy Drink

Review: NY Razor Energy Drink

by BevNET.com Staff,

NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.

Pro NRG Lands $250K Deal on “Shark Tank” Pro NRG Lands $250K Deal on “Shark Tank”

Pro NRG Lands $250K Deal on “Shark Tank”

by Ray Latif,

It may not have been the exact deal that Pro NRG founder Tanya Patruno was looking for, but walking away with a $250,000 investment offer on the reality TV show “Shark Tank” could end up being a critical win for her fledgling beverage brand.

BevNET Live: Big Changes, Hard Choices, with Hiball CEO Todd Berardi BevNET Live: Big Changes, Hard Choices, with Hiball CEO Todd Berardi

BevNET Live: Big Changes, Hard Choices, with Hiball CEO Todd Berardi

by Jeffrey Klineman,

BevNET is pleased to announce that Todd Berardi, CEO and Founder of Hiball, will be offering a case study based on his brand during the upcoming BevNET Live conference in Santa Monica, Calif. The decision to undertake a drastic rebranding effort on behalf of a still-developing brand can be a gut-wrenching process for many entrepreneurs, as they develop personal, emotional, and financial attachments to their products and business plans.