A Texas man has filed a class-action lawsuit against Vital Pharmaceuticals, Inc., the makers of VPX Redline, claiming the product made him sick and was marketed deceptively. Redline, an energy drink known for having extremely high concentrations of caffeine, also contains a wide variety of ingredients beyond caffeine-containing compounds, including Yohimbine, 5-HTP, evodiamine, tyrosine, and vinpocetine.
Faced with a drumbeat of negative publicity relating to revelations that the FDA has reports of five deaths associated in some way with the consumption of Monster Energy since 2009, the company has issued a statement denying its products played a role in the death of 14 year-old Anais Fournier last December.
You have just TWO days left to take advantage of early registration pricing for BevNET Live Winter 12, which takes place on December 3 & 4 in Santa Monica, CA. Sign-ups for BevNET Live are at record pace and the event will sell out. Also, discounted hotel rooms - available to registered attendees - are filling up fast. Don’t delay — REGISTER NOW!
NY Razor is a new energy drink designed with New York City-themed packaging and branding. While the can might catch some eyes in beverage coolers in the New York metro area, considering that it is difficult for any product to own "New York," it seems like something that the product is going to have a tough time establishing its own identity.
It may not have been the exact deal that Pro NRG founder Tanya Patruno was looking for, but walking away with a $250,000 investment offer on the reality TV show “Shark Tank” could end up being a critical win for her fledgling beverage brand.
BevNET is pleased to announce that Todd Berardi, CEO and Founder of Hiball, will be offering a case study based on his brand during the upcoming BevNET Live conference in Santa Monica, Calif. The decision to undertake a drastic rebranding effort on behalf of a still-developing brand can be a gut-wrenching process for many entrepreneurs, as they develop personal, emotional, and financial attachments to their products and business plans.
For coconut water brands that use cans as their package, a flavor with pulp is typically part of the lineup. C2O, however, didn't have one, which is perhaps at least part of the reason why the company expanded in this direction rather than adding flavored offerings like some of the Tetra Pak carton based brands. And while we were admittedly thinking "if you’ve had one coconut water with pulp, you’ve had them all," once we sipped the product, it was clear C2O did something slightly different.
Less than a week after the company severed ties with disgraced cyclist Lance Armstrong, FRS is placing Tim Tebow, its squeaky clean spokesman, squarely at the forefront of a major marketing initiative. Today, FRS announced a new national campaign promoting its relationship with the New York Jets quarterback, who, as a result of Armstrong's departure, is now the premier endorser of its line of quercetin-based line of functional drinks and powders.
Did your company launch a new product in 2012? If so, time is running out to enter BevNET’s Best of 2012 Awards. In addition, your product will be included in…
Already the target of an investigation by the New York state attorney general’s office into how the company packages and discloses its caffeine content, Monster Beverage is a facing a new lawsuit alleging that the high caffeine content in its flagship beverage contributed to the death of a Maryland teenager last December.
With nearly one in five U.S. adult consumers now purchasing or consuming products tagged as gluten-free, sales of gluten-free foods and beverages are expected to reach $4.2 billion in 2012, according to a new report from Packaged Facts. As consumers increasingly shift toward healthier lifestyles and become more aware of gluten-free offerings, the category has risen at a compound annual growth rate of 28 percent over the past four year period.
AquaCon (pronounced “agua cone”) is a recently introduced line of zero calorie flavored waters. While the look of the product is familiar, the use of stevia to create a small…
“To some extent, we’ve become like WD-40.” – Manoj Bhargava, founder and CEO of Living Essentials, the marketer of 5 Hour Energy. At a glance, it may not be the most elegant of comparisons, but when one considers the utter domination that each product shares over its competitors, the analogy is crystal clear. In the same way that there is no "category" for WD-40, Bhargava considers energy shots to be a one-horse stable.
There are a growing number of high PH waters coming to market and AquaHydrate, which is one of the older brands at this point, has given itself a fresh look. …
