Nestle doesn’t take incursions onto its watery turf lightly, so getting strong play at the NWNA booth at NACS was a relative newcomer: Resource. The company has tasked a pair of branding aces (pulling them in from runaway success Pure Life and stalwart eco-brand Keeper Springs) with the unenviable chore of establishing Nestle as a player in the Smartwater crowd, and they are using Resource (labeled with a Smartwater-like lowercase "r") as the brand to do it.

Early registration for BevNET Live (December 3 and 4 in Santa Monica, CA) expires TODAY!   Register now and you’ll not only lock in your seat, but you’ll also save and…

Last week we announced that we were opening up New Beverage Showdown 4, which is our brand pitch competition that takes place at BevNET Live Winter 12, to an expanded…

Call it part of a larger movement to get healthier beverages into the beverage assortments on convenience store shelves. Zico Coconut Water and Core Power, a protein beverage, will both be moving into Coke’s large-scale national distribution system next year. Zico, which is well-known and is partially owned by Coke’s Venturing and Emerging Brands Group (VEB), will move onto the trucks in February, according to Paul Beaupre, a group director at Coca-Cola Refreshments.