Review: Inject Energy
Inject is a newcomer to the energy category, and from our perspective, the product needs a lot of work, particularly in revising its branding and high-calorie formulation, before it can have any real impact on the market.
Spacho Wins New Beverage Showdown 4, Tops 19 Other Competitive Startups
There was the dramatic announcement, the roaring audience and the jumbo check. Despite no confetti or fanfare, New Beverage Showdown 4 at BevNET Live in Santa Monica, CA, featured many traits of a rousing game show.
Review: Oatworks
2012 saw the launch of a number of new oat-based drinks, including Oatworks, a line of oat and fruit smoothies. The beverages are made with 100 percent fruit juice and puree and a proprietary water-soluble oat fiber called PromOat. Overall, the line is a solid debut and well-positioned to be a leader in the emerging oat category.
Coca-Cola Enters Dairy Industry By Investing in Core Power
The Coca-Cola Co., Inc. completed its fast-moving courtship of the dairy protein drink Core Power, bringing former Coke employee Steve Jones’ two-year-old brand into the fold.
BevNET Announces its Best of 2012 Award Winners
BevNET.com is pleased to announce its Best of 2012 award winners. Selecting from a pool of nearly 300 new product introductions, brand revamps, and line extensions, an overarching theme of health and wellness dominated this year’s list of winners. From cold pressed, high-pressure processed juices, to beverages infused with emerging functional ingredients, to natural energy drinks, the 17 award winners represent brands that have become key drivers of innovation in the beverage industry.
BevNET Live Winter 12: Live Video Stream Announced
BevNET Live Winter 12 is only a couple days away, and we're is pleased to announce the return of a free, live video stream of the event. The live stream will be broadcast from the conference, which will take place at the Loews Santa Monica Beach Hotel in Santa Monica, Calif. on December 3 and 4.
Review: Vibrant Earth Juices
Vibrant Earth Juices is a new line of freshly pressed, organic, raw fruit and vegetable juices. Packaged in 3 -5 day juice cleanse regimens, the brand comes in eight varieties, with most named for a specific functional benefit, i.e. Energy, Detox, Calm. Although we are pleased to see more fresh pressed juices coming on the market, Vibrant has some work to do in terms of formulation and packaging.
Cobá’s Ventura Meets With Obama To Discuss New Small Business Initiatives
As the White House administration aims to avoid the so-called “fiscal cliff,” President Barack Obama and Vice President Joe Biden met with small business representatives from a range of industries earlier this week. Cobá co-founder Arnulfo Ventura was one of those representatives and shared his ideas for change, in particular, scaled labor practices and reduced capital gains taxes.
PepsiCo Taps Brett O’Brien as New Gatorade Chief for North America
PepsiCo has named Brett O'Brien, a 12-year veteran of the company, as senior vice president and general manager of Gatorade’s North American business, according to an internal memo obtained by The Chicago Tribune. O'Brien takes the reins of the number one selling sports drink brand following the departure of Sarah Robb O'Hagan, who left PepsiCo in August.
BevNET Live Winter 12 is Now SOLD OUT; Wait List Available
BevNET Live Winter 12 is now SOLD OUT. If you would still like to attend, a wait list is available. Click on the link below to enter your name and information, and BevNET representative will contact you as soon as possible.
Watch Live Now: Brewbound Session Craft Beer Conference
Brewbound.com – BevNET.com’s website dedicated to covering the craft beer industry – is hosting the Brewbound Session Winter ’12 from San Diego. Those unable to attend the event can watch…
Mark Wahlberg: BevNET Live’s Surprise Opening Act
Hey, it's L.A., ain't it? That's why actor, producer, and AQUAHydrate board member Mark Wahlberg will help kick off the two-day BevNET Live event with an exclusive discussion of the key methods for leveraging celebrity investment and involvement with beverage brands.
Monster Shares Surge Following “Encouraging” FDA Comments
After weeks of seeing its stock price battered by reports linking consumption of its energy drinks to dozens of hospitalizations and a number of deaths, Monster Beverage Corp. can finally breathe a little easier.
Review: Waiakea Water
Marketed as "Hawaiian Volcanic Water," Waiakea has branded itself as a sustainably sourced, high electrolyte, and high alkaline water. While the positioning and sleek packaging of the brand will undoubtedly attract some premium water consumers, we wonder if the market can support yet another brand of water from across the Pacific.