Fitness celebrity Jillian Michaels has joined EBOOST as an investor and brand ambassador. EBOOST markets a line of vitamin-enhanced powder packets and shots and Michaels joins a roster of athlete investors in the company, including New York Knicks forward Amar'e Stoudemire and Miami Dolphins tight end Anthony Fasano. Michaels will hold the role of "Chief Energy Officer" for EBOOST.
Here’s a look at GT’s Black Chia Kombucha, which was one of the other new chia enhanced flavors that was added to brand at the start of the summer. And…
AriZona’s Cherry Lime Rickey is a flavor that was created by consumers (both the can design and the flavor were the result of a consumer contest) as part of the…
BevNET is now accepting submissions for our 9th annual “Best of” awards. BevNET’s Best of 2012, the winners of which are announced in December, will feature winners in over 12…
The private equity company, which manages investments for the family office of a large German private label manufacturer, has made its third beverage investment in less than a year, adding fledgling premium soda brand SIPP to a group that also includes Cheribundi and Balance Water.
Earlier this Summer, Mamma Chia announced that several new flavors were being added to their successful line of chia based beverages. These three flavors, which includ Grapefruit Ginger, Guava Mamma,…
In the midst of a new sales and marketing strategy, Celsius Holdings has partnered with GBS Smash! Brands to expand the availability of its calorie-reducing drink. Smash! Brands, the commercialization unit of food/beverage advisory firm GBS Growth Partners, will assist in the development of Celsius' distributor and retailer network and initially focus on expanding the brand's presence in California and Texas.
Trevi Essence Water is an all natural flavored water made with water and natural flavors. This product appears to directly compete with brands such as Hint and Ayala’s, but with…
AriZona is swinging for the fences with a new coffee drink bearing the name of legendary baseballer Joe DiMaggio. Joltin' Joe is a lightly carbonated espresso beverage made with 80 mg of caffeine, and sweetened with Reb A stevia. The drink contains 100 calories per 16 oz. can, which is wrapped with a sepia-colored photo of DiMaggio as well as black and white images and newspaper headlines touting the outfielder's storied career.
Amp’s revised energy drink line features a new can, new flavors, and a new approach to their functional offerings. It’s very much in line with what the rest of the…
Vita Coco has replaced their longstanding Tangerine flavor with Orange, which is a very lateral move both in terms of flavor and marketability. Most importantly, the product’s execution is very…
Raising capital can be one of the most daunting tasks for beverage entrepreneurs. Because of the limited routes to finance for new companies, it is often thought that angel investors and institutional firms have the ability to pick and choose investments at will. However, Michael Burgmaier, a managing director with investment bank Silverwood Partners, explains that the selection process between investor and entrepreneur should be a two-way street.
It was almost a decade ago that NYC-based Inko’s LLC came out with their line of ready to drink white teas. Now, they’ve made their first non-white tea beverages, opting…
Remember that request for information from a state attorney general we wrote about not too long ago? According to the Wall Street Journal -- which cited unnamed sources -- the probe was initiated by New York's attorney general, Erik Schneiderman.
