A pair of young entrepreneurs in Minnesota have launched Charm Social Tonic, an adaptogen-powered mocktail that's gone from a university class project to making its retail debut at stores and cafes around the Twin Cities this spring.
In this week's new products gallery, a trio of hemp brands showcase their 10mg innovations, Bucked Up jumps into hydration (and lower caffeine) and Monster's female-focused FLRT debuts.
Citizens of Fremont, Ohio can still get a legal buzz after a judge in Sandusky County blocked the state’s intoxicating hemp ban within city limits. The ruling could now jeopardize the ban in the rest of the state.
From brain health to protein to probiotics, from energy to electrolytes to recovery stacks, as the beverage business continues to find growth in functional product types, retailers with a strong grounding in the supplement world are becoming increasingly important parts of the retail footprint for entrepreneurial brands. To help explain how founders can take advantage of this ongoing shift, BevNET Live Summer 2026 will feature a talk with Nicolletta Payne, the Senior Director of Merchandising for The Vitamin Shoppe, where she leads the On-the-Go and Protein categories. In this role, Payne is responsible for the company’s wide-ranging beverage assortment.
The U.S. Securities and Exchange Commission (SEC) has filed a lawsuit against Mark D. Anderson, the founder and former CEO of shuttered Drake’s Organic Spirits, alleging he orchestrated a years-long investor fraud scheme that raised $2.4 million.
Sazerac is now reportedly eyeing a deal with Brown-Forman, weeks after the Jack Daniel’s maker and Pernod Ricard confirmed that they are in merger talks.
The Simply Good Foods Company is seeking to reset its business after a difficult second quarter marked by declining sales, margin pressure and a sizable impairment charge, according to its second-quarter earnings report released today.
Last year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.
The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
All 514 employees at Eagle Rock Distributing Colorado's operations will be permanently laid off in June following the completion of its sale to Southern Glazer’s Wine & Spirits (SGWS), according to an April 2 Worker Adjustment and Retraining Notification (WARN) Act notice.
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
Despite a checkered history for sparkling RTD coffee at retail, Esspo is betting that its combination of flavorful refreshment and moderate caffeine will resonate with consumers seeking something different to shake them out of the afternoon doldrums.
After revving back up as an independent brand in February, Accelerator Active Energy has unveiled updated, more vibrant cans designed to better stand out on-shelf and across digital platforms.
