• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Once Upon a Farm Welcomes Back Seasonal Favorite, Farmer Jen’s Blueberry Buckle

info_outline PRESS RELEASE posted by Once Upon a Farm

May. 6, 2026 at 11:54 am

X LinkedIn Reddit Facebook Email
Report Press Release
CPGKids NutritionNew Products
Food CompaniesNon-Alcoholic Beverages
  • image-01

Every pouch gives back to support Save the Children in delivering nutritious meals to children in food-insecure communities

Berkeley, CA - (May 6, 2026) - Once Upon a Farm™, the mission-driven brand known for bringing organic, farm-fresh nutritious snacks and meals to families, is returning one of Farmer Jen’s seasonal favorites: Blueberry Buckle. Ripe, juicy blueberries meet oats, vanilla and cinnamon to make this an irresistible summer combo. Inspired by Co-Founder Jennifer Garner’s family recipe, the Fruit and Veggie Blend delivers wholesome nutrition and seasonal flavors in a convenient, ready-to-go pouch.

Rooted in Once Upon a Farm’s commitment to drive systemic change in children’s nutrition while supporting a healthier, more equitable food system, the brand is pairing the launch with meaningful impact. For every Blueberry Buckle pouch purchased, $0.25 will be donated to Save the Children US* to help provide nutritious meals to children in food-insecure communities across the United States.

As demand grows for clean-label, nutrient-dense options from babies to big kids, Once Upon a Farm continues to be a leader in the children’s nutrition category, offering fresh, organic, non-GMO, no sugar added products for over 10 years. Seasonal offerings like Blueberry Buckle not only bring variety to little ones’ diets but also make snack time easy!

Availability:

Blueberry Buckle is available for a limited time at onceuponafarmorganics.com.

*Maximum donation of $50,000

Frequently Asked Questions

Q: What is Blueberry Buckle?

  • Blueberry Buckle is a limited-time, seasonal fruit and veggie blend for Once Upon a Farm, inspired by Co-Founder Jennifer Garner’s family recipe.

Q: How long and where will Blueberry Buckle be available?

  • Blueberry Buckle is available for a limited time, online only at onceuponafarmorganics.com.

Q: What makes Once Upon a Farm’s Blueberry Buckle unique?

  • Blueberry Buckle combines ripe blueberries, oats, vanilla and cinnamon for a nostalgic, summer-inspired flavor. As always at Once Upon a Farm, the recipe is cold pressure protected, organic, non-GMO, contains no added sugar, and is free from artificial flavors and colors—just simple, real, nutritious food the entire family will love.

Q: How is Once Upon a Farm giving back to Save the Children?

  • For every Blueberry Buckle pouch purchased, $0.25 will be donated to Save the Children to help provide nutritious meals to children in need across the U.S. To date, Once Upon a Farm has donated more than 1.2 million meals to children in underserved communities nationwide.

About Once Upon a Farm

Once Upon a Farm, PBC (NYSE: OFRM) is redefining the organic kids' food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Every Once Upon a Farm product is organic, non-GMO, contains no added sugar, and is free from artificial flavors and colors—just simple, real, nutritious food kids ask for and parents trust. For more information, visit onceuponafarmorganics.com, and follow @onceuponafarm on Instagram, Facebook, and TikTok.

About Save the Children

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn, and protection from harm. We do whatever it takes for children—every day and in times of crisis—transforming the future we share. Our results, financial statements, and charity ratings reaffirm that Save the Children is a charity you can trust. Follow us on Facebook, Instagram, LinkedIn, X, and YouTube.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Once Upon a Farm
    Once Upon a FarmCPG Companies
    External Link Icon
    View on Nombase

Latest News

Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report

Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report

Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo

Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo

Yesly Refreshes Packaging, Prepares Clear Protein Launch

Yesly Refreshes Packaging, Prepares Clear Protein Launch

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Sales Support Intern - MOTH Drinks Ltd

Sales Support Intern - MOTH Drinks Ltd

Pubs General Manager - Fort George Brewery

Pubs General Manager - Fort George Brewery

Sales Representative - Eureka Heights Brewing Company

Sales Representative - Eureka Heights Brewing C...

National Sales Director - Allagash Brewing Company

National Sales Director - Allagash Brewing Company

District Sales Manager - CG Roxane LLC

District Sales Manager - CG Roxane LLC

Brewer - Malibu Brewing Company

Brewer - Malibu Brewing Company

View All Jobs|Post a Job

More News

Non-Alc Beverage Sales Stay Stable in Early June

Non-Alc Beverage Sales Stay Stable in Early June

Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down

Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down

New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations

New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations

LivReal Gets Realistic with Clean Energy Drink Launch

LivReal Gets Realistic with Clean Energy Drink Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Regional Marketing Coordinator - Good Boy Vodka - Good Boy Vodka
  • Utah State Sales Representative - Ska Brewing - Ska Brewing
  • Chief Operating Officer - Pure Madness Group (Melvin & Roadhouse Breweries) - Pure Madness Group (Melvin & Roadhouse Breweries)
  • Field Sales Manager - Lagunitas Brewing Company - Lagunitas Brewing Company
  • Brand Representative - Baton Rouge/Lake Charles Area, LA - Good Boy Vodka - Good Boy Vodka
  • Sales Representative - Finback Brewery - Finback Brewery
  • Manufacturing Supervisor - Berkeley Yeast - Berkeley Yeast
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Wellness Shoppers Seeking Proof Over Promises, Says Vitamin Shoppe Report
  2. Supreme Court Agrees to Hear Rise Brewing Trademark Case Against PepsiCo
  3. Yesly Refreshes Packaging, Prepares Clear Protein Launch
  4. Non-Alc Beverage Sales Stay Stable in Early June
  5. Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down
  6. New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations
  7. LivReal Gets Realistic with Clean Energy Drink Launch
  1. A Rare American-Made Mineral Water: Cedar Mountain Meets the Federal Standard in a Category Built on Imports
  2. Verde. is the top-performing non-alcoholic brand at the 2026 San Francisco Ready-to-Drink Competition
  3. Awesome Aminos Launches Awesome Everyday™ — the Only Daily Gummy With 9 Essential Amino Acids and a Superfood Blend
  4. Rupee Beer Brings Back Award-Winning Mango Wheat Ale for Summer
  5. Botanic Tonics Announces KavaMaté Nationwide Retail Availability Following Successful First Year in Market
  6. Sagamore Whiskey Announces National Release of High Rye Straight Bourbon Whiskey
  7. Lux & Luna Launches a Coffee-Free Latte That Tastes Like Coffee
  1. Adam Kost on How Dirty Shirley Cleaned Up
  2. Reports: Diageo Layoffs Hit North American Business Unit
  3. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
  4. NÜTRL Founders Back Los Sundays Expansion
  5. The Zero Proof Acquires The New Bar For On-Premise Reach
  6. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  7. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  1. How Dirty Shirley Cleaned Up with Sazerac Deal
  2. Craft Negative Trends Stabilize in June; Grocery Continues to Offset C-Store Gains, Per Circana Monthly Report
  3. Keg 1 Missouri to Acquire 1M+ Cases from Fechtel Beverage & Sales
  4. Insider’s Week in Beer: 🤞 Tilray Bets £1M (of Free Beer) On the World Cup
  5. Press Clips: NIQ’s Top 5 Beer Growth Manufacturers in the L4W; RNDC Illinois Layoffs Affect 280 Workers; Maui Light NA Returns
  6. World Cup Host Markets Score Big On-Premise; Beer Sales +5.5% in Bars & Restaurants Nationwide, Per Beer Institute
  7. Owl’s Brew Adds Functional Non-Alc Mixers
View All|Submit News

Promoted PR Posts

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Hummingbirds Launches Offers, Connecting Creator-Powered Discovery to Verified In-Store Purchases

Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

Holiday Vodka Expands U.S. Presence with Strategic Distribution Partnership with Winebow in Key Markets

The Vitamin Shoppe to Add Shakeology by BODi in Retail Locations Nationwide

The Vitamin Shoppe to Add Shakeology by BODi in Retail Locations Nationwide

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

GOOD LIAR Non-Alcoholic Beer Continues Expansion to Whole Foods & Giant Eagle Market District

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Pete Grego Beverage Business Consulting, LLC

Pete Grego Beverage Business Consulting, LLC

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙