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BevNETPress Releases

Once Upon a Farm Welcomes Back Seasonal Favorite, Farmer Jen’s Blueberry Buckle

PRESS RELEASE posted by Once Upon a Farm

May. 6, 2026 at 11:54 am

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CPGKids NutritionNew Products
Food CompaniesNon-Alcoholic Beverages
  • image-01

Every pouch gives back to support Save the Children in delivering nutritious meals to children in food-insecure communities

Berkeley, CA - (May 6, 2026) - Once Upon a Farm™, the mission-driven brand known for bringing organic, farm-fresh nutritious snacks and meals to families, is returning one of Farmer Jen’s seasonal favorites: Blueberry Buckle. Ripe, juicy blueberries meet oats, vanilla and cinnamon to make this an irresistible summer combo. Inspired by Co-Founder Jennifer Garner’s family recipe, the Fruit and Veggie Blend delivers wholesome nutrition and seasonal flavors in a convenient, ready-to-go pouch.

Rooted in Once Upon a Farm’s commitment to drive systemic change in children’s nutrition while supporting a healthier, more equitable food system, the brand is pairing the launch with meaningful impact. For every Blueberry Buckle pouch purchased, $0.25 will be donated to Save the Children US* to help provide nutritious meals to children in food-insecure communities across the United States.

As demand grows for clean-label, nutrient-dense options from babies to big kids, Once Upon a Farm continues to be a leader in the children’s nutrition category, offering fresh, organic, non-GMO, no sugar added products for over 10 years. Seasonal offerings like Blueberry Buckle not only bring variety to little ones’ diets but also make snack time easy!

Availability:

Blueberry Buckle is available for a limited time at onceuponafarmorganics.com.

*Maximum donation of $50,000

Frequently Asked Questions

Q: What is Blueberry Buckle?

  • Blueberry Buckle is a limited-time, seasonal fruit and veggie blend for Once Upon a Farm, inspired by Co-Founder Jennifer Garner’s family recipe.

Q: How long and where will Blueberry Buckle be available?

  • Blueberry Buckle is available for a limited time, online only at onceuponafarmorganics.com.

Q: What makes Once Upon a Farm’s Blueberry Buckle unique?

  • Blueberry Buckle combines ripe blueberries, oats, vanilla and cinnamon for a nostalgic, summer-inspired flavor. As always at Once Upon a Farm, the recipe is cold pressure protected, organic, non-GMO, contains no added sugar, and is free from artificial flavors and colors—just simple, real, nutritious food the entire family will love.

Q: How is Once Upon a Farm giving back to Save the Children?

  • For every Blueberry Buckle pouch purchased, $0.25 will be donated to Save the Children to help provide nutritious meals to children in need across the U.S. To date, Once Upon a Farm has donated more than 1.2 million meals to children in underserved communities nationwide.

About Once Upon a Farm

Once Upon a Farm, PBC (NYSE: OFRM) is redefining the organic kids' food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Every Once Upon a Farm product is organic, non-GMO, contains no added sugar, and is free from artificial flavors and colors—just simple, real, nutritious food kids ask for and parents trust. For more information, visit onceuponafarmorganics.com, and follow @onceuponafarm on Instagram, Facebook, and TikTok.

About Save the Children

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn, and protection from harm. We do whatever it takes for children—every day and in times of crisis—transforming the future we share. Our results, financial statements, and charity ratings reaffirm that Save the Children is a charity you can trust. Follow us on Facebook, Instagram, LinkedIn, X, and YouTube.

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