• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Once Upon a Farm Welcomes Back Seasonal Favorite, Farmer Jen’s Blueberry Buckle

info_outline PRESS RELEASE posted by Once Upon a Farm

May. 6, 2026 at 11:54 am

X LinkedIn Reddit Facebook Email
Report Press Release
CPGKids NutritionNew Products
Food CompaniesNon-Alcoholic Beverages
  • image-01

Every pouch gives back to support Save the Children in delivering nutritious meals to children in food-insecure communities

Berkeley, CA - (May 6, 2026) - Once Upon a Farm™, the mission-driven brand known for bringing organic, farm-fresh nutritious snacks and meals to families, is returning one of Farmer Jen’s seasonal favorites: Blueberry Buckle. Ripe, juicy blueberries meet oats, vanilla and cinnamon to make this an irresistible summer combo. Inspired by Co-Founder Jennifer Garner’s family recipe, the Fruit and Veggie Blend delivers wholesome nutrition and seasonal flavors in a convenient, ready-to-go pouch.

Rooted in Once Upon a Farm’s commitment to drive systemic change in children’s nutrition while supporting a healthier, more equitable food system, the brand is pairing the launch with meaningful impact. For every Blueberry Buckle pouch purchased, $0.25 will be donated to Save the Children US* to help provide nutritious meals to children in food-insecure communities across the United States.

As demand grows for clean-label, nutrient-dense options from babies to big kids, Once Upon a Farm continues to be a leader in the children’s nutrition category, offering fresh, organic, non-GMO, no sugar added products for over 10 years. Seasonal offerings like Blueberry Buckle not only bring variety to little ones’ diets but also make snack time easy!

Availability:

Blueberry Buckle is available for a limited time at onceuponafarmorganics.com.

*Maximum donation of $50,000

Frequently Asked Questions

Q: What is Blueberry Buckle?

  • Blueberry Buckle is a limited-time, seasonal fruit and veggie blend for Once Upon a Farm, inspired by Co-Founder Jennifer Garner’s family recipe.

Q: How long and where will Blueberry Buckle be available?

  • Blueberry Buckle is available for a limited time, online only at onceuponafarmorganics.com.

Q: What makes Once Upon a Farm’s Blueberry Buckle unique?

  • Blueberry Buckle combines ripe blueberries, oats, vanilla and cinnamon for a nostalgic, summer-inspired flavor. As always at Once Upon a Farm, the recipe is cold pressure protected, organic, non-GMO, contains no added sugar, and is free from artificial flavors and colors—just simple, real, nutritious food the entire family will love.

Q: How is Once Upon a Farm giving back to Save the Children?

  • For every Blueberry Buckle pouch purchased, $0.25 will be donated to Save the Children to help provide nutritious meals to children in need across the U.S. To date, Once Upon a Farm has donated more than 1.2 million meals to children in underserved communities nationwide.

About Once Upon a Farm

Once Upon a Farm, PBC (NYSE: OFRM) is redefining the organic kids' food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Every Once Upon a Farm product is organic, non-GMO, contains no added sugar, and is free from artificial flavors and colors—just simple, real, nutritious food kids ask for and parents trust. For more information, visit onceuponafarmorganics.com, and follow @onceuponafarm on Instagram, Facebook, and TikTok.

About Save the Children

Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we've been advocating for the rights of children worldwide. In the United States and around the world, we give children a healthy start in life, the opportunity to learn, and protection from harm. We do whatever it takes for children—every day and in times of crisis—transforming the future we share. Our results, financial statements, and charity ratings reaffirm that Save the Children is a charity you can trust. Follow us on Facebook, Instagram, LinkedIn, X, and YouTube.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Once Upon a Farm
    Once Upon a FarmCPG Companies
    External Link Icon
    View on Nombase

Latest News

Recess Names Former Beatbox Exec Francis as CMO

Recess Names Former Beatbox Exec Francis as CMO

Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORM

Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORM

[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.

[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.

SPONSORED POST
Buying as Well as You Sell: Your Next Profit Tailwind

Buying as Well as You Sell: Your Next Profit Tailwind

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Territory Manager- Washington State - 503 Distilling

Territory Manager- Washington State - 503 Disti...

District Sales Manager - CG Roxane

District Sales Manager - CG Roxane

Area Sales Manager - Louisville, KY - Good Boy Vodka

Area Sales Manager - Louisville, KY - Good Boy ...

Vice President — Lost Forty Brewing -  Lost Forty Brewing

Vice President — Lost Forty Brewing - Lost For...

Business Development Specialist - Pittston Co-Packers

Business Development Specialist - Pittston Co-P...

Packaging Operator - Mighty Squirrel Brewing Co.

Packaging Operator - Mighty Squirrel Brewing Co.

View All Jobs|Post a Job

More News

BellRing Teases Premier Protein Soda Launch, Using Innovation to Combat Category Headwinds

BellRing Teases Premier Protein Soda Launch, Using Innovation to Combat Category Headwinds

Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.

Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.

In L.A., Stars Dish on Celebrity Brands

In L.A., Stars Dish on Celebrity Brands

Celzo Packaging Refresh Reinforces ‘Feel Good Fiesta’ Functional Agua Fresca Positioning

Celzo Packaging Refresh Reinforces ‘Feel Good Fiesta’ Functional Agua Fresca Positioning

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - New Jersey - Good Boy Vodka - Good Boy Vodka
  • Pack Commander (Brewery Production Manager) - Straight to Ale Brands - Straight to Ale Brands
  • Alpha Brewer (The Leader of the Brewing Pack) - Straight to Ale Brands - Straight to Ale Brands
  • Distribution Manager - Equilibrium Brewery - Equilibrium Brewery
  • Territory Sales Manager - IL, WI, MO, IA - Radeberger Gruppe USA - Radeberger Gruppe USA
  • Sales Representative - Aeronaut Brewing Company - Aeronaut Brewing Company
  • Director of Brewing Operations - Kane Brewing Company - Kane Brewing Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Recess Names Former Beatbox Exec Francis as CMO
  2. Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORM
  3. [Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
  4. BellRing Teases Premier Protein Soda Launch, Using Innovation to Combat Category Headwinds
  5. Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.
  6. In L.A., Stars Dish on Celebrity Brands
  7. Celzo Packaging Refresh Reinforces ‘Feel Good Fiesta’ Functional Agua Fresca Positioning
  1. De La Calle Celebrates the Global Game With Limited-Edition Can
  2. Carrie Underwood Launches HiNote, a New Wellness Brand Built for Real Life
  3. Once Upon a Farm Welcomes Back Seasonal Favorite, Farmer Jen’s Blueberry Buckle
  4. STORM Launches Nationwide, Redefining Energy for a New Generation
  5. Little Caesars and Mountain Dew Announce the Return of Exclusive Flavor: Mountain Dew Mango Rush Nationwide Starting May 18
  6. Benoit New York Wins Best By-the-Glass Wine Program at Star Wine List Awards
  7. Fabrizia Spirits Launches Spritz Variety Pack, Expanding Its Leadership in the Limoncello Spritz Category
  1. New Hard Lemonade RTDs Squeeze Out Mainstays
  2. Retailers Add More Space For High ABV RTDs, NA Analogs, THC
  3. Following Surfside Success, Stateside Targets 1.5M Super Lyte Cases This Year
  4. Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
  5. Martignetti Plans To Acquire RNDC’s Control State Markets; RNDC Eyes Further Deals
  6. Columbia Distributing Signs Agreement To Acquire RNDC’s Washington, Oregon Wine & Spirits Biz
  7. Spirits Distribution: Carbliss Hits New York, Olé Goes National
  1. March Tax Paids Continue Upward Trajectory; ‘No Conclusive Evidence’ of On-Premise Pullback in Favor of Off-Premise
  2. Target to Add Hemp Beverages to Sets in Florida, Texas and Illinois
  3. A-B Q1 2026: Depletions +0.3%, Shipments -3.2%; Cutwater’s Rise Continues
  4. Circana Weekly Scans: Spirits, RTDs Can’t Offset Losses in Wine and Beer, Despite Busch Light Apple Effect
  5. Spirit, Wine RTDs Drive Nearly All Growth as Hard Lemonade Hits $1.5B
  6. Lord Hobo and Lone Pine to Outsource Production to Isle Brewers Guild; Platform Eyes Hospitality and Beyond Beer
  7. Major Bev-Alc Retailers Double Down on THC, High-ABV RTDs and Non-Alc Options
View All|Submit News

Promoted PR Posts

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit

Keg Logistics Joins International Keg Pooling Group

Keg Logistics Joins International Keg Pooling Group

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Protein the Organic Way: Introducing Organic Valley® Protein Plus™ Ultra-Filtered Milk

Introducing Oath Sparkling Energy + Protein

Introducing Oath Sparkling Energy + Protein

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

National Black Brewers Association & Roy Farms Launch Velvet Cake Hop Blend

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙