Adding to the growing ranks of lemonade/tea blends, Snapple has introduced Diet Half n’ Half Lemonade Iced Tea, a low-calorie extension of its popular Half ‘n Half flavor. Snapple is hoping that momentum for the burgeoning category will continue, and will promote the launch of Diet Half n’ Half with a national FSI campaign as well as new television advertising and a heavily promoted social media effort.
Probiotic fruit drink company GoodBelly will have a pair of new quart-sized juices for sampling at Natural Products Expo West in Anaheim on March 8-11. The new products include juice blend Tropical Green and also Pink Grapefruit. The company also recently introduced a probiotic coconut water in a quart size.
With a recent $6 million investment, The Hershey Company now owns a controlling interest in mix1 Beverage Company. In its annual report filed with the Securities and Exchange Commission on Friday, Hershey revealed that it had made the investment in January and increased its ownership interest in mix1 to approximately 69 percent. Hershey’s investment was part of $7.25 million that mix1 had raised in two rounds of funding last month.
Bossa Nova, which is a part of Sunny Delight, has recently retooled their lineup to be at 90 calories per bottle. Like many other beverage marketers, they’ve done this by…
The first redesign of Barq's packaging in 20 years takes the beverage back to its founding roots in the Gulf Coast region where the brand was founded 114 years ago. While Barq's cans and labels will maintain their distinctive silver sheen, Coca-Cola, which purchased Barq's in 1995, pays homage to the brand's heritage in New Orleans, Louisiana and Biloxi, Mississippi.
Using wine grapes to make their high quality sodas, Vignette Wine Country Soda is one of the more unique things to come out of Sonoma County. Their latest entry comes…
Call it long-tail CSD manufacturing. Call it Jones Soda crossed with Threadless. Call it a virtual Freestyle machine. Call it the world's biggest Sodastream. To use the parlance of the entrepreneurial world, you can just plain call it disruptive. The basic idea? Put a bottling plant inside a small machine, and let everyone start contributing flavor and ingredient combinations.
Greenlight Beverages, the maker of Chronic Ice, a line of hemp iced teas, has announced the introduction of two new flavors, a hemp soda, and plans for future line extensions. Greenlight will launch Chronic Ice Grape Escape and Peach Perfection as well as Chronic Ice Ginger Ale next month. Along with the new flavors and soda, Greenlight will also introduce a new packaging design "that expresses the hemp beverage’s refreshing-now-and-healthy-later benefit."
Boosted by higher prices, decreased marketing spending, and strong sales from Dr Pepper TEN and Sun Drop, Dr Pepper Snapple (DPS) beat Wall Street earnings expectations for the fourth-quarter of 2011. Despite an overall decline in sales volume, DPS announced yesterday that its fourth-quarter net income increased by 48 percent to $166 million, as the company earned $0.82 cents per share, easily besting consensus estimates of $0.74 per share.
PowerCoco is an entry into the expanding category of coconut water based sports drinks. While their first effort is a pretty good one, we are looking forward to try it again in future runs (they are supposedly working on a proprietary bottle). Also notable are the folks behind the brand, which include Steve Vasquez (formerly of ONE and Glaceau) and Tyler Beuerlin (a former baseball player), while the capital is rumored to be coming from the trio behind Phusion Projects (makers of Four Loko).
New coconut water/hydration beverage Power Coco debuted recently, and it's got a set of investors who might sound familiar. The four-sku line, which is out of Arizona, is the product of former minor league baseball player Tyler Beuerlein and Stephen Vasquez, a former sales executive with O.N.E. and Glaceau.
Cali Coco is a not-from-concentrate cold filled coconut water that is packaged in a PET bottle. From a flavor perspective, the product is refreshing and enjoyable. However, it’s the packaging…
Pitaya Plus announced today a new distribution agreement with New York City-based High 5 Distributors. High 5 specializes in all-natural and organic products and will distribute the dragonfruit drink to 1200 accounts in metro New York.
BAO, which stands for "Bad Ass Organics," is a NYC based maker of kombucha and other raw, fermented, probiotic food products. Their kombucha entry is a good one, with a pleasant light bodied flavor and loads of probiotic goodness. Read our review of their ginger flavored kombucha.
