Expo West: Illy Goes Glass
It's a coffee brand that's done a fine job of accelerating in the past year, and it's gone from 2500 outlets in 2009 to more than 20,000 by 2012, but Coke Venturing and Emerging Brands group's licensed Illy Issimo has retained a fairly low profile. Now, in an attempt to grab a bit more space in the grab and go realm, Tom Larsen, the brand's general manager, revealed that he is moving three of the brand's varieties -- Cappuccino, Latte Macchiato and Mochaccino -- into 9.5 oz. teardrop bottles.
