Expo West Intro: Cuvelier, Zola, Can Coconuts
Zola, long known as a purveyor of Brazilian superfruit juices like acai, mango, and cupuacu, has turned to trendy coconut water to broaden out its portfolio. The company is launching a canned 17.5 oz. pure (not from concentrate) coconut water at Natural Products Expo West in Anaheim next week. While acknowledging there has been something of a run on the category in recent months, Zola founder Chris Cuvelier says the company is promising a great tasting product to consumers.