Review: Tribe Tea
Produced by Push Beverages, a company that refers to its product line as “the hottest new beverage on the market” (right…), Tribe Tea is a value priced tea that comes…
ZICO Aligns with NFL Players, Inc.
Apparently, even marketing subsidiaries get dehydrated. At least, that’s what we understand from a quick read of this announcement, which is that the licensing and marketing subsidiary of the NFL…
GNC Holdings, Inc. Announces Resignation of Beth Kaplan as President and Chief Merchandising and Marketing Officer
PITTSBURGH, PA (June 20, 2011 ) /PRNewswire/ — GNC Holdings, Inc. (NYSE: GNC), a leading global specialty retailer of nutritional products, today announced that Beth Kaplan, President and Chief Merchandising…
Review: Body Armor
Lance Collins, who founded FUZE and grew it into something that was eventually acquired by Coke in 2007, is back in the beverage business with a new brand called “Body…
Former Le-Nature’s CEO Pleads Guilty
Former Le-Nature’s CEO Grogory Podlucky has pleaded guilty to federal charges of tax evasion, mail fraud, and money laundering. Podlucky, whose scheme resulted in more than $600 million in losses…
Dr. Mehmood Khan Profiled in Chicago Tribune
By 2020, PepsiCo hopes to double its healthier food portfolio to $30 billion with the help of Dr. Mehmood Khan, who is now PepsiCo’s chief scientist and CEO of its…
Cascadia Managing Brands Signs Definitive Brand Management Agreement with ChanTea
Cascadia Managing Brands and premium ready-to-drink tea company ChanTea have entered into a definitive brand management agreement in the United States. Cascadia is already hard at work on the brand…
Review: Nestlé Aguas Frescas
Nestlé Aguas Frescas, which are styled after the popular Latin American drinks of the same name, are made with 100% natural ingredients and come in three flavors, including Jamaica, Tamarindo,…
“I do have the right,” says Lamborghini Energy Drink Distributor
A beverage marketer singled out by the Tonino Lamborghini group as improperly marketing an energy drink licensed under the family name defended himself and his business today, claiming that he…
Review: Limelite Energy Drink
Limelite is a new energy drink that is endorsed by 3 Time MLB All-Star and Milwaukee Brewer Ryan Braun, Randy Couture, Saul Alvarez. Limelite Is also the “Official Fusion Drink…
After 140 Years, White Rock Still Solid
In the words of White Rock Beverages president Larry Bodkin, “It’s one thing to say you’re a product of the 70’s, but few can clarify that they mean the 1870’s.”…
Rush Limbaugh Teas Off
Yes, the conservative talk baron has launched “Two If By Tea”, which plays on the ride of Paul Revere. We don’t know how to react, except to say that we…
Review: Lite POM from POM Wonderful
POM Wonderful, who basically created all of the hype that still surrounds pomegranate juice to this day, has created a new “Lite POM” version of their product. Made with 50%…
IFT11 Offers New Blends; Photo Gallery
New beverage blends and newly blended supplier companies featured prominently at the recent IFT tradeshow in New Orleans. Held June 11-14 at the New Orleans Morial Convention Center, the annual…