BevCo’s Battle at Google Vendor Fest
Several entrepreneurial beverage companies recently appeared at the “Googleplex” — the Mountain View, Calif. home base of the omnipresent search engine — in an attempt to grab the taste buds…
Review: Peace Tea Caddyshack
The latest addition to Peace Tea’s line of gigantic sized teas is “Caddy Shack,” a blend of tea and lemonade. What’s notable is that the product uses a blend of…
Review: CocoHydro Instant Coconut Water
With the industry’s infatuation with coconut water continuing to grow, beverage marketers are continuing to find new ways to differentiate from the pack. Coco Hydro is the most recent of…
Review: Izze Esque Watermelon
Made with 25 percent juice and featuring bright red liquid, one might expect a full bodied product to be inside this bottle. However, that’s not the case with Izze Esque…
Video: What is BevNET Live?
With just under 40 days to go before BevNET Live in New York City, we thought it might be worthwhile to give you a taste of the exciting content and…
BevNET Live Sampling Bar: Sign Up
Sign up for the Sampling Bar at BevNET Live Summer 11 is now open. It's first come, first served so don't delay! What is the Sampling Bar? It's a free opportunity for attendees of BevNET Live to have their drink included in the coolers that are made available (on June 7 only) to attendees of the event. Why would you want to do this? Easy -- BevNET Live's attendees include distributors, investors, and other people from the trade who are actively seeking new products. View the full article for more details and a link to sign up.
Review: Coco Exposed
Coconut water and aloe vera juice are two of the more popular categories when it comes to product launches in the natural space. So, why not blend them together? That’s…
BevNET Live: Updated Agenda Posted
The BevNET Live preliminary agenda for the June 6 and 7 event in New York City has been posted by BevNET.com. Featuring case studies from entrepreneurs, investors, distributors, retailers and…
Review: AriZona Sports
AriZona Beverages USA LLC recently announced the launch of AriZona SPORTS, a line of 100% natural isotonic sports drinks. While AriZona SPORTS can be enjoyed just for its flavorful taste,…
Review: Blast Energy Drink
Blast Energy Drink “Original” is a berry flavored energy drink featuring “extreme vitamins.” Unfortunately, this is one of those products whose flaws outweigh its benefits. The flavor is a candy…
O.N.E. Prepping for Big Pepsi System Launch
Competition is continuing to heat up in the coconut water category as national authorizations are starting to pile up. Take O.N.E., which has remained fairly quiet in the four months…
Video: Interview with Bill & Bob Sipper of Cascadia Managing Brands
Having been involved in the beverage industry at almost every level, Bob and Bill Sipper have seen hundreds, if not thousands, of new companies come and go. And in their combined decades of experience, the brothers – and now business partners -- have developed their own sense of the elements that contribute to the success of new brands, as well as the common problems that trip up most.
Coke is Reliably Relevant
So if five beverage companies were to disappear from the face of the earth tomorrow (the horror!) which one would consumers miss the most? Turns out to be Coca-Cola, according…
Review: Jamba All Natural Energy Drink
The Jamba Juice brand has been on a branded product spree as of late, with a coconut water (from O.N.E), a superfruit shot (from ZOLA), and now an energy drink…