From vitaminwater to coconut waters, Natural and Specialty Retailers are often the most important first step when it comes to helping debut and grow new beverage brands. That’s why BevNET…
FMF Power, which uses the FMF brand under license from FMF Racing, is a recovery and energy hybrid drink that is currently available in two flavors. Also notable is that…
Beverage investment no longer comes from big companies or elite venture capital funds. In recent years, beverage entrepreneurs have found an increasingly varied set of “Beverage Incubators” – groups that straddle the roles of consultant, investor and broker while connecting brands with creative help and distribution advice. From launching their own proprietary brands to helping provide regional brands with the financial wherewithal to reach the next level, these entities mix capital and experience with an array of strategic philosophies, and they have become a viable short- and medium-term...
Beverage entrepreneurs love to tweak their brands, overhauling packaging and marketing with abandon. But it’s hard to make the changes without a direct objective. Not so for Honeydrop Beverages – a brand of honey-sweetened juices and teas – which went into the redesign process with a clear objective: while the company had found some success within the natural foods channel, founder and CEO David Luks knew that greater growth would require an eventual transition into the mainstream market. Luks understood that a new look had to precede such a move.
KeVita, which we first saw at Expo West 2011, has recently added flavors to their line of probiotic enhanced drinks. Both of the flavors are enhanced with pomegranate and one…
If you watched our recent interview with Dave Minnick, the vice president of sales and marketing for Purity Organic, you heard about how much pride the company takes in the…
With over 170 exhibitors showcasing their wares, beverage companies were represented in full force as the 2011 NACS show stormed into Chicago. Packed to the walls with energy shots, juices, teas and sodas, this year’s show featured the usual outrageous promotions (“Meet Snooki from Jersey Shore!”) and over-the-top booths (scantily clad models, immense media screens, a waterslide – yes, a waterslide. You read it right).
Founded in 2006, Purity Organic Juices has quietly carved a successful niche in the premium juice category, achieving a 30 percent growth in revenues in each of the last three years. However, with the July announcement that First Beverage Group had made “a significant investment for a significant part of the company,” the company appears poised to make the leap from a boutique brand to a mainstream player.
Beverage entrepreneurs, Todd Woloson knows your struggles. And lately, he’s also looked at your books. Five years after the sale of IZZE to PepsiCo, the brand’s co-founder and former CEO…
Vita Coco is no longer in an Exclusive relationship. The brand’s co-founder, Mike Kirban, announced today that he was shifting distribution responsibilities for the Manhattan, Brooklyn and Queens regions from…
While the aloe vera segment is still very small, most people in the industry (including us) think that it’s going to grow pretty fast in the coming years. However, before…
There’s no reason to cancel the band or the Justice of the Peace, but it’s obvious that the rumored rush to the altar by Coca-Cola Co., Inc. and Zico Coconut…
Just as the crowds hitting Cupertino, Calif. for the Apple announcement may have been disappointed by the lack of an iPhone 5 announcement, visitors to the National Association of Convenience…
Jet Lag Beverages have five vitamins, six minerals, and three herbs that were added to specifically give your body what it needs to function properly and relieve jet lag symptoms.…
