Ex-PepsiCo Marketer Hartman Off to Sea (World)
Michael Hartman is going from marketing for Pepsi bottlers to marketing for bottle-nosed porpoises — and other sea critters, bottle-nosed or otherwise. Hartman, most recently VP of Marketing for Pepsi…
The Flow: Diet Pepsi Slims Down; Barnhorn Joins Silverwood
A round up of what’s going on in and around the beverage industry for the first half of the week.…
Review: Nuvitae
Nuvitae is a “fiberceutical” beverage, meaning that it contains soluble fiber along with other key vitamins and minerals. Initially available in a citrus flavor, this carbonated beverage was designed to…
Review: I AM Enlightened Nutrition
I AM is a new line of condition-specific liquid nutrition supplements from co-founders Eric Schnell (co-founder of Steaz) and Andrew Jacobson (former president of Hain Natural Food Group). Initially available…
Ross Colbert Heads to Rabobank
Longtime beverage space dealmaker (and frequent BevNET Live speaker and panelist) Ross Colbert has departed media and consulting firm ZenithInternational for a global strategy position with international investment concern Rabobank,…
New Honest Tea Marketing Chief: “We’ve Bought Honest Kids For a While”
In announcing the hiring of Peter Kaye as its vice president of marketing Friday, the company brought on a veteran beverage marketing expert who has also worked on several major…
Review: Oogave
Oogavé is a line of agave based CSDs that are offered in both bottled and fountain formats. Aside from delivering super premium flavor, the product has only 98 calories per…
Review: Rooibee Red Tea’s New Packaging
Since 2008, Kentucky based Rooibee Red Tea has been brewing up their noncarbonated rooibos teas in a nontraditional 12 ounce long neck bottle. It’s currently distributed in Whole Foods stores…
National Consumers’ League Complains to FTC about vitaminwater Ads
You decide. Is THIS: A) Yet another example of the wickedly snarky POS materials that have helped propel vitaminwater to the forefront of the enhanced water category? OR B) The…
Vibranz Shakes Loose CEO Cordtz
Vibranz CEO David Cordtz has resigned from the fast-growing kombucha maker, BevNET has learned. Cordtz, a veteran winemaker and former owner of the Sonoma Sparkler brand of sparkling juice, left…
Brad Barnhorn Joins Silverwood Partners As Industry Advisor
Silverwood Partners is pleased to announce that Brad Barnhorn has joined Silverwood Partners as an Industry Advisor, further enhancing the firm’s deep expertise and experience in the food, beverage and…
Review: Bragg Apple Cider Vinegar Drinks
Apple Cider Vinegar has been highly regarded throughout history. Way back in 400 B.C. Hippocrates, the father of Western medicine, used it for its natural detox cleansing, healing, and energizing…
Review: TI Tonics
Ti Tonics is a new range of drinks from New Zealand combining subtle flavours with the power of science to deliver advanced natural hydration. Significant doses of polyphenols, the active…
Weekend Beverage Headlines: O.J. Mayo, Repole bids on the Mets, and a Refreshed Pepsi Refresh
Not that they would want to, of course, but even those retreating to the friendly confines of the sports section this weekend couldn’t escape the beverage business. Especially not with…