BevNET Live Adds Case Study on Sweet Leaf Tea BevNET Live Adds Case Study on Sweet Leaf Tea

BevNET Live Adds Case Study on Sweet Leaf Tea

by Jeffrey Klineman,

When you’re building an authentic, entrepreneurial beverage brand, there are two key financial issues: raising the right amount of money, and spending it properly. Using Sweet Leaf Tea as the lens – and its founder and former CEO, Clayton Christopher, as well as key investors Michael Farello (Partner, Catteron Partners) and William Pearson (CFO, Nestle Waters North America) as the guides – BevNET Live attendees will have the opportunity to hear, and discuss, how that happened for one beverage company.

Review: TEAse Review: TEAse

Review: TEAse

by BevNET.com Staff,

Sugar sweetened iced tea is one of those categories that we’d call “a safe bet” — people are always going to drink it and it’s a very big category to…

HINT Loses Key Sales Executive HINT Loses Key Sales Executive

HINT Loses Key Sales Executive

by Jeffrey Klineman,

Tom Keeney, a veteran beverage sales manager who has served as the VP of Sales for Hint since 2008, abruptly left the company Tuesday. Largely credited with helping guide the…

Review: ZUN Cans Review: ZUN Cans

Review: ZUN Cans

by BevNET.com Staff,

ZUN, a an energy drink that is also enhanced with cognitive ingredients CoQ10 and choline, recently added a new, larger package to the line up. Specifically, both ZUN Original and…

Review: Real Beanz Nutrient Enhanced Iced Coffee Review: Real Beanz Nutrient Enhanced Iced Coffee

Review: Real Beanz Nutrient Enhanced Iced Coffee

by BevNET.com Staff,

Ready to drink coffee is a very challenging category to go into, with Starbucks owned brands (distributed by Pepsi) holding a 98% share in the latest IRI report.  Still, there…

Review: CasCal Moves to Cans Review: CasCal Moves to Cans

Review: CasCal Moves to Cans

by BevNET.com Staff,

CasCal, which is a line of fermented sodas from Coca-Cola’s Venturing and Emerging Brands division known as Nexstep Beverages, has recently moved its lineup from glass to cans.  And to…

Review: 50 Cent’s Street King Energy Shot Review: 50 Cent’s Street King Energy Shot

Review: 50 Cent’s Street King Energy Shot

by BevNET.com Staff,

Announced only a few days ago, Street King Energy Shot is an energy shot that was created for rapper 50 Cent by Pure Growth Partners (you can read more about…

Review: Hint Fizz Review: Hint Fizz

Review: Hint Fizz

by BevNET.com Staff,

Hint’s carbonated line known as “Fizz” is finally here — and we’ve had a chance to try all four flavors. They’ve done a great job of creating a product that…

Zola Expands National Footprint; Bazi hits Rite Aid Zola Expands National Footprint; Bazi hits Rite Aid

Zola Expands National Footprint; Bazi hits Rite Aid

by Jeffrey Klineman,

Two superfruit beverage brands have confirmed key national retail activations today. Zola Brazilian Superfruits is moving into national supermarket chain Safeway with six SKUs. The company will begin selling 12…

The New Distribution Landscape- Part 1 The New Distribution Landscape- Part 1

The New Distribution Landscape- Part 1

by Gerry Khermouch,

At a time when so many Americans make their livelihoods by moving electrons around, dragging heavy cases of liquid from a warehouse to store shelves might seem to be an…

Review: House Kombucha Review: House Kombucha

Review: House Kombucha

by BevNET.com Staff,

Hand-crafted in San Francisco, House Kombucha is a raw kombucha product that has an interesting point of differentiation: low calories. Just how low? Only 10 calories per serving (or 20…