FRS to target large format stores through Pepsi

The FRS Company’s distribution partnership with PepsiCo will bring the quercetin-fueled beverage to large-format stores east of the Rockies beginning around September, when the brand will also debut improved flavors…

Review: Hansen’s Natural “The Grove”

Hansen’s Natural Soda is designed to be a “better-for-you, great-tasting and affordable premium soda.” To help create some excitement around the brand, Hansen’s is releasing a limited edition product known…

Review: Hansen’s Natural Cane Soda

Hansen’s Natural Soda is a “better-for-you”, great-tasting and affordable premium soda. You can feel good about serving these all-natural sodas to your family and friends because Hansen?s Natural Sodas contain…

Review: Sparkling Juicy Juice

Kids love carbonated drinks-especially as they get older, become more independent, and see other kids drinking it! That’s why we developed new Sparkling Juicy Juice Fruit Juice Beverage-an all-natural, lightly…

Raw Kombucha Products Pulled from Whole Foods’ Shelves

Whole Foods is pulling all unpasteurized kombucha beverages from its shelves, including market leader GTs Kombucha, according to a report in Beverage Business Insights. According to BBI, the reason for…

Review: Thinq

THiNQT is a delicious and refreshing all-natural beverage intelligently designed to work with your body on a cellular level to provide sustained energy, boost mental focus, and promote an overall…

A Taste of Social Marketing at BevNET Live

According to three social marketing veterans at the BevNET Live conference in New York, beverage marketers promoting their brands in today’s fragmented media environment should focus on integrating their efforts…

Review: O.N.E. Active

O.N.E., One Natural Experience debuts O.N.E. Active, an innovative and multi-functional new line of coconut water that goes the extra mile. O.N.E. Active provides the same all natural health benefits…

Review: GAMER

As the name and design suggest, GAMER is a beverage that was designed exclusively for the video gamer and features gamer inspired flavors. Plus, added B vitamins and, in most…

Vita Coco still indie, starts DPSG deal with Publix

Vita Coco founder and CEO Michael Kirban said his company will continue to operate much as it has, even after signing a national distribution agreement with Dr Pepper Snapple Group.…

New CEO for Red Bull North America

Stefan Kozak, the head of Red Bull's operations in Latin America and in Canada, has been named as the new CEO of Red Bull North America. Kozak will fill the…