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BevNET Live Winter 11: Early Registration Deadline Approaching

by BevNET.com Staff, Sep. 16, 2011 at 11:59 am

Early registration for BevNET Live Winter 11, which is being held on December 5 and 6 in Santa Monica, CA, is ending very soon (September 30th, to be exact). If you are planning on attending, it's time to register before the savings run out. Why should you attend? Aside from our recent program announcements (and more are coming...), BevNET Live Winter 11 will feature extensive learning and networking opportunities, including a reception (with open bar) on Monday evening. Plus, we'll have the Mini Expo and the return of the "New Beverage Showdown". Click here to find out more and to register.

Say What?

by Jeffrey Klineman, Sep. 16, 2011 at 10:37 am

IT’S INTERESTING HOW EASILY we can slip from common-sense com-munication into the lingo of the beverage industry. I was reminded of this recently when speaking with the CEO of one…

BevNET TV: An Interview with Chris Cuvelier of Zola

by Ray Latif, Sep. 15, 2011 at 1:46 pm

Over the last nine months, Zola, which makes of a line of bottled Açaí and other superfruit juice products, completely redesigned its labeling, introduced two flavor line extensions, and launched…

Review: Karma Wellness Water

by BevNET.com Staff, Sep. 15, 2011 at 1:21 pm

The latest entry into the cap dispensed enhanced water category (if such a thing exists) is Karma Wellness Water, an “acai pomberry” flavored product. The 18 oz. bottle starts out…

Pucker Up: Lemonade Becoming a Drink for All Seasons

by Ray Latif, Sep. 15, 2011 at 10:25 am

Lemonade, that quintessential summertime drink, is becoming a drink for all seasons. No longer resigned to backyard barbecues and ball games, the category has seen a surge in year-round consumption.…

PepsiCo Shuffles Executive Deck: BevNET’s d’Amore Interview

by Jeffrey Klineman, Sep. 14, 2011 at 2:34 pm

About a month ago, I had the opportunity to sit down with PepsiCo’s Massimo d’Amore to discuss the role of entrepreneurial beverages and innovation within the Pepsi portfolio. I stumbled…

HINT’s Kara Goldin Selected as One of Fortune’s “Most Promising Women Entrepreneurs”

by Ray Latif, Sep. 14, 2011 at 1:08 pm

Fortune Magazine has chosen Hint’s Kara Goldin as one of its 2011 “Most Promising Women Entrepreneurs”. Goldin, the co-founder and CEO of Hint, a flavored water company, was selected among…

Review: Star Nectar

by BevNET.com Staff, Sep. 14, 2011 at 11:26 am

StarNectar resurrects a simple form of an ancient medical system known as Medical Astrology. Medical Astrologists based their treatments on the natural existing relationships between plants, planets, and the twelve…

Learn The Elements of Field Marketing at BevNET Live Winter 11

by BevNET.com Staff, Sep. 14, 2011 at 11:22 am

For upstart beverage brands, a field marketing "win" is the experience of having a potential consumer taste a product and enjoy it enough to buy it. But few brands approach the field with a full sense of how to achieve the most dynamic results with limited marketing resources. That's why BevNET Live is featuring an exciting presentation from Julie Suntrup -SVP Agency Marketing + Business Development at Switch, a St. Louis-based experiential marketing agency working to "move our clients' brands out of the consideration set and into trial, purchase, enjoyment and ultimately, advocacy." Their lengthy list of clients includesvitaminwater, Muscle Milk, 5-Hour Energy, PowerAde, NOS, Fuze, Coca-Cola, and Anheuser-Busch InBev.