Review: Pepsi Throwback
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ABA’s calorie labeling plan earns critic kudos
The American Beverage Association announced plans Tuesday to simplify calorie information and make it more accessible, attracting the praise of one of its most vocal critics. “I don’t often find…
Beverage industry will make calories more clear and useable for consumers
WASHINGTON, D.C.- Answering First Lady Michelle Obama’s call for innovative industry initiatives that contribute to her healthy families program, America’s non-alcoholic beverage companies are coming together to make the calories…
Review: ISO-5
Using a proprietary method known as “Cryoflux,” ISO-5 is a coconut water based sports drink that has all 5 essential electrolytes, natural sugar and protein in the right balance to…
Review: Zuberfizz
We take pride in the manufacturing process, ingredients and packaging we use at Durango Soda Company Inc. Each batch is handcrafted in small quantities with fresh Rocky Mountain water from…
Review: Waialua
Waialua Soda Works, Inc. brings back the “experience” of drinking soda by using natural, high quality ingredients to create a refreshing and lightly carbonated gourmet soda. Down to the glass…
Coconut Water Cut-Downs Accompany Category Buildup
and Matt Casey Even during the shortest, least tropical month of the year, the long knives came out this week in a series of skirmishes over the emerging coconut water…
Gatorade Evolves From Sports Drink to Sports Performance Innovation Company
CHICAGO, Feb. 5 /PRNewswire/ — Building on the momentum from its brand refresh with the G campaign last year, The Gatorade Company, a division of PepsiCo (PEP), is expanding on…
Review: Genesis Today
Genesis Today’s vision and mission are based on maximizing human potential. We teach people how to improve all areas of their lives; mental, emotional, spiritual, and physical.…
Sunsweet invests in Herbal Water
Philadelphia, PA – Herbal Water, the leader in herbal infused flavored water, is excited to announce its strategic collaboration today with Sunsweet Growers. In addition to an equity investment in…
Bottled Water Shown to Have Lightest Environmental Footprint among Packaged Drinks, New Study Finds
GREENWICH, Conn., Feb. 4 /PRNewswire/ — A new study released today finds that water, in all its forms, has the least environmental impact of any beverage choice. And when compared…
Review: Hot Lips
HOTLIPS Soda is real fruit soda pop. Picked-ripe fruit is cooked in open kettles, bringing out the nuanced flavors. Seeds are filtered out, but not pulp, then water, pure cane…
Review: Rockstar Recovery
Hailing from Las Vegas, Rockstar Energy Drink’s motto is “Party Like a Rock Star” and the drink certainly lives up to the name. With it’s tall can and potent flavor,…
Review: Rockstar Energy Cola
Hailing from Las Vegas, Rockstar Energy Drink’s motto is “Party Like a Rock Star” and the drink certainly lives up to the name. With it’s tall can and potent flavor,…