Red Bull says it will keep Cola
Amid continuing questions about the fate of its first non-energy product, Red Bull issued a statement saying it would not discontinue Red Bull Cola. “Red Bull has a commitment to…
Review: NY2O
Rigorously researched and developed over the last two years, NY2O isn’t your typical bottled water. Sourced from the same pristine water reservoirs as NYC’s water-from the mountains and wilderness over…
Review: mosse carbonated H2O
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Review: H 10 O: New Formulation
Recently reformulated, H 10 O Vitamin Infused Waters were launched as the first vitamin enhanced waters designed for the specific needs of Women and Men. H 10 O Vitamin Infused…
Review: Genesis Today
Genesis Today’s vision and mission are based on maximizing human potential. We teach people how to improve all areas of their lives; mental, emotional, spiritual, and physical.…
FRS hires former Coke exec as CEO
FOSTER CITY, Calif.–(BUSINESS WIRE)–The FRS Company, a developer and distributor of FRS Healthy Energy products, announced today that Carl Sweat, a former Coca-Cola, North America executive, has been named Chief…
Review: Sin Free Vitality Drink
An energy drink aimed at those who do not want the night to end. Works great as a mixer or to make sure you do not miss the after party.…
Review: Mountain Dew Throwback
The 2010 version of Mountain Dew Throwback features a formulation that contains orange juice and is sweetened with pure cane sugar. Packaged in a retro looking can (or bottle) that…
Starbucks shows muscle with Hint, Seattle’s Best
Starbucks, something of a sleeper force in the RTD beverage arena, is adding Hint Water to its coolers and debuting a new line of its own RTD drinks. The coffee…
Text messaging for beverage marketers
Beverage brands seeking to reach consumers in a world of rapidly-shifting media habits may be overlooking their most reliable line of communication: cell phones. “The most ubiquitous communication device the…
Review: Mountain Dew Throwback
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Review: Olade: New Flavors and Packaging
Olade, whose motto is “Upgrade Your Lemonade”, is a stevia sweetened line of juice beverages that are enhanced with electrolytes. Each flavor contains lemon juice, rather than filler juice, and…
Review: XL Sugar Free Energy Drink
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Red Bull North America CEO resigns
Red Bull North America CEO Selim Chidiac tendered his resignation last week to accept a position as CEO of a gold jewelry brand in the Middle East. Chidiac’s departure comes…