Review: HDX Hydration Mix

HDX Hydration Mix is a new powdered drink designed for active consumers who want a sustainable product that’s both enjoyable and functional.  HDX is designed to mix with 16.9 oz…

Lawsuit: LEAN Founder Sued by Louisiana Distributor

The battle for discovery and distribution is one of the oldest problems to plague beverage entrepreneurs — and that battle has spilled over into the courts in Louisiana, where a…

Taylor’s Tonics Doing Fine After Minor Fire

Singed at the edges, maybe, and a little smoky, upstart gourmet soda brand Taylor’s Tonics is nevertheless alive and well following an early morning fire on Wednesday. The fire caused…

Review: Snapple Amazing Race

Snapple packed its bags for a nonstop journey to India to launch its newest limited-edition tea, Snapple Papaya Mango Tea, coinciding with “The Amazing Race” pitstop in India during the…

Press Clip: What Pepsi Learns from Falling Behind

In an Atlantic Monthly article published today, a former marketing director for Coca-Cola suggests that PepsiCo executives should not overreact to their flagship brand’s recent tumble in the CSD category…

Consumers Go For Good Looks — In Packaging

Talk about “the total package.” The key ways to get consumers to grab your beverage over a competitor’s is to have a good looking, functional package — but also to…

Review: Tradewinds Cans + New Packaging

Tradewinds, which is now operating alongside Sweet Leaf Tea, has recently been given a makeover AND a new 23 ounce can format (the bottles are still available too). And when…

Haralambos Adds Brands, And a Chunk of California

Key Southern California beverage distributor Tony Haralambos has had a busy few weeks, adding several very new entrepreneurial brands to the Haralambos Beverage Co. portfolio. But he didn’t stop there,…

New Hires: ZICO, PepsiCo, IBWA

Some of the latest hires in the beverage world… ZICO Pure Premium Coconut Water has announced that Steven Houston has joined the company as Vice President of Manufacturing.  A 25-year…