Mix1 Sells Minority Stake to Hershey
In a move that brings a new strategic investor into the beverage game, protein-based sports drink/meal replacement beverage Mix1 has sold a significant minority stake to candy maker Hershey. Mix1…
2011 Energy Drink Guide Deadline TODAY
Today is the deadline for the brands that wish to list in the 2011 Energy Drink Guide. Note that the guide includes traditional energy drinks, shots, tablets, and stick packs…
Beverage Industry Leader Ken Sadowsky Joins Bai as an Investor and Advisor
PRINCETON, N.J. (Feb. 24, 2011) — Bai Brands (www.drinkbai.com) announced today that Ken Sadowsky, a beverage industry leader who serves as executive director of the Northeast Independent Distributors Association (NIDA),…
Review: Tonic Health Shots
Tonic Health Shot is a line of shots featuring several formulations that are designed with specific functions in mind. It’s an approach that PurBlu, the marketer of the brand, has…
Review: Century Energy
Century Health Systems was formed by International Cricket Star Chris Gayle & Partners to build a brand that is all about Excellence and Enjoyment. Their first release is Century Energy…
Holland: Activate Preparing to Turn Dial on Marketing
With the West locked down as a region via DSD and a new partnership with Coast Beverage, and veteran marketer Jesse Merrill on board, Activate Drinks is beginning to make…
Review: Main St Café Protein Smoothies
Main St. Cafe began with the simple recognition that great tasting beverages, made right, can be surprisingly nutritious. All of their drinks start with simple ingreditnst that are naturally high…
Coke and Mentos Shake up the Soapbox Derby
It had to happen: following the precedent set by the Eepybird video tribute to the Bellagio fountains, now they’ve come up with a soda-and-Mentos-powered toy race car. Think it can…
Ocean Spray Takes Social Route to Beverage Launch
Call it another demonstration of the two-edged sword that is social marketing: Ocean Spray’s number of Facebook fans has shot up in the past few dayys from 10,000 or so…
Review: Fizzy Lizzy
Since the brand’s inception in 2000, Fizzy Lizzy has been one of those brands that constantly puts out high quality products. That’s part of why the brand has had so…
BAZI Starts Buzzing Under Wildrick
She might be the new sales and marketing chief at BAZI, but Debbie Wildrick has moved the shot company onto some familiar turf. Wildrick, the former head of the beverage…
Review: Kona Red
KonaRed is a “powerful Hawaiian Superfruit Wellness Beverage” made from coffee berry (that’s the fruit of the coffee plant that surrounds, protects and nourishes the coffee bean). The coffee berry…
BevNET Live Adds Bolthouse, Activate, Investors, Distributors, and Natural Channel Experts
BevNET Live has added a second round of investors, marketers, distributors, and retailing and natural channel experts, as well as one secret weapon: a beverage company advisor who helped guide…
Coke Says “Close but No Caramel-Colored Cigar”
According to the LA Times, an NPR program’s much-ballyhooed attempt to crack the code of the secret formula for the original Coca-Cola — aided by Sovereign Flavors’ own David Ames…