Review: G Pure Energy: New Flavors

G Pure Energy was conceived to offer the best of everything from ingredients to packaging. Check out their two most recent flavors.…

Kombucha Producers May Opt for Regulation, Not Reformulation

  Kombucha producers are considering another route to market as they fight to get raw, unpasteurized, and possibly still-fermenting products back onto store shelves: registering as alcoholic beverages producers with…

Can Coast Brands Help Companies Coast Into Retail?

It is, to be sure, a Catch-22, and it’s one that’s been discussed repeatedly – and with ongoing frustration –by many a growing beverage marketer. It goes something like this:…

Review: Caffeine Energy Drink

Caffeine Energy strives to fit the “Premier Energy Drink” niche, with “a sexy sleek design and a taste so good, you will get addicted.” The product is also available in…

O Water, Polar in Deal Talks

A long-rumored arrangement between Polar Beverages and O Water, the enhanced water/sports drink company started by Nantucket Nectars cofounder Tom First, is nearing completion, First confirmed today. “It looks like…

Review: Spindrift

Spindrift, which is the brainchild of Stirrings founder Bill Creelman, hopes to change how America experiences sodas. We start with ultra clean sparkling water, fresh squeezed fruit or berries (pulp…

Review: Tower Root Beer

Prospect Hill Beverages, LLC is bringing back Tower Root Beer to the New England area using the original recipe bottled and distributed by Prospect Hill Bottling and Soda Water Co.…

Review: Function Drinks: New Flavors

When we sat down with Function Drinks for a video interview this spring, Dayton Miller and Josh Simon expressed a renewed focus on the products core functional platforms. The brand’s…

Review: Ammo Energy Shot

AMMO was originally developed for the U.S. Military to help soldiers stay alert.Working with military ration technologists and keeping the soldiers needs in the forefront of our research, AMMO was…

BAWLS is Back — Somewhat

A few months after nearly going out of business – and after investors forced the ouster of founders Hoby Buppert and Christina Staalstrom – current owners BAWLS Acquisition claim that…

Review: Borojo: New Packaging

Borojo Beverages, LLC produces a line of organic energy drinks naturally high in vitamins, minerals, and essential amino acids, made with the deliciously exotic rainforest superfruit, borojo. Available in Strawberry…

Review: reGen

reGenT muscle recovery beverage has an optimal blend of carbs, protein and natural cocoa. So how does it really work? Check out these short, informative videos to see what’s behind…

Review: World Series of Poker Shot

The World Series of Poker now has its own beverage. Introducing World Series of Poker Focus and Energy Shot. Available in a variety of flavors.…