Review: Cheribundi

Whether you’re trying to stay active and healthy or win a triathlon, this juice made from America’s SuperfruitT is designed to give you benefits exclusive to the round little fruit.…

BevNET Live: Pepsi can learn even if tech flops

Bonin Bough, PepsiCo’s global director of social media, paused during the BevNET Live conference to discuss PepsiCo’s plans to assemble a portfolio of emerging media platforms, and note that even…

Land Grab in Kombucha Category

With leading category retailer Whole Foods requiring its kombucha suppliers to go back to the drawing board to try to more carefully monitor the level of alcohol in the fermented…

Review: GuS (Grown-Up Soda)

GuS, which was the first soda made truly for adult palates, has added a new flavor to the lineup: Grape Black Currant. Like their other flavors, it’s less sweet than…

FRS to target large format stores through Pepsi

The FRS Company’s distribution partnership with PepsiCo will bring the quercetin-fueled beverage to large-format stores east of the Rockies beginning around September, when the brand will also debut improved flavors…

Review: Hansen’s Natural “The Grove”

Hansen’s Natural Soda is designed to be a “better-for-you, great-tasting and affordable premium soda.” To help create some excitement around the brand, Hansen’s is releasing a limited edition product known…

Review: Hansen’s Natural Cane Soda

Hansen’s Natural Soda is a “better-for-you”, great-tasting and affordable premium soda. You can feel good about serving these all-natural sodas to your family and friends because Hansen?s Natural Sodas contain…

Review: Sparkling Juicy Juice

Kids love carbonated drinks-especially as they get older, become more independent, and see other kids drinking it! That’s why we developed new Sparkling Juicy Juice Fruit Juice Beverage-an all-natural, lightly…

Raw Kombucha Products Pulled from Whole Foods’ Shelves

Whole Foods is pulling all unpasteurized kombucha beverages from its shelves, including market leader GTs Kombucha, according to a report in Beverage Business Insights. According to BBI, the reason for…

Review: Thinq

THiNQT is a delicious and refreshing all-natural beverage intelligently designed to work with your body on a cellular level to provide sustained energy, boost mental focus, and promote an overall…

A Taste of Social Marketing at BevNET Live

According to three social marketing veterans at the BevNET Live conference in New York, beverage marketers promoting their brands in today’s fragmented media environment should focus on integrating their efforts…