Review: Honest Tea: Jasmine Green Tea Energy

Don’t let the name deceive you — this is not an energy drink. Instead, it refers to Honest Tea’s environmental focus, including the purchase of carbon credits to help offset…

Huge Growth, Tiny Footprint

Energy shots are the fastest-growing part of the energy drink category and are stealing the momentum from their bigger – in package size – rivals, according to Consumer Edge Research…

Diageo Acquires Premium Cocktail Mixer Company Stirrings, LLC

NORWALK, Conn., June 16 /PRNewswire-FirstCall/ — Diageo (NYSE:DEO), the world’s leading spirits, beer and wine company is pleased to announce that it will increase its investment of Stirrings, LLC, makers…

Review: Power Trip: New Coconut Flavor

Power Trip has added a new Coconut flavor to its lineup. Oddly enough, coconut is one of the few flavors that we’ve yet to see used in an energy drink.…

IFT09, naturally sweet!

-Check out our photo gallery from IFT09 BevNET was on hand at this year’s IFT Show to sample the many cutting cutting-edge beverage concepts on display. IFT09, the Institute of…

Review: EVO Energy Drink

EVO Energy Drink, which was originally launched as EGO, is a line of energy drinks, shots, and powder products. Features distinct taste and ingredients, such as bromelain.…

Review: 420 Hemp Energy “Snaps”

420 Hemp Energy has recently added an energy shot to its lineup. Their product, called “Snaps,” comes in a uniquely designed glass package.…

Review: PowerBall Energized Juice

Powerball Energized Juice is a non-carbonated product that’s was designed to combine the super premium juice with an energy drink. It’s initially available in acai berry. There’s just one problem:…

Review: Santa Cruz Organic TeaZer

Santa Cruz Organic has introduced a new line of carbonated tea based beverages known as “TeaZer.” The brand is launching with four fruit flavored SKUs.…

Review: Adina Holistics

Adina for Life, Inc., is led by a pioneering team of entrepreneurs from Odwalla and SoBe. Their latest creation is Adina “Holistics”, a USDA Organic certified line of drinks that…

Review: Vá Energy

Vá, which means ‘Go’ in Spanish, is an energy drink that uses guarana to provide natural energy and to flavor the drink. Available in regular and “Lite” varieties.…