Review: Sambazon Amazon Energy: New Flavors

Sambazon’s Amazon Energy drink line has been extended with two great new flavors: Amazon Energy Jungle Love and Amazon Energy Diet. The latter variety is a stevia sweetened formulation.…

Wendy the Snapple Lady blasts new management

Snapple might have once given Wendy Kaufman – better known as “Wendy the Snapple Lady” – a Fifth Avenue parade, but the former spokeswoman this week gave current Snapple management…

Review: Red Bull Energy Shot: Sugar Free

Part two of our review of Red Bull’s new Energy Shot line is our review of their Sugar Free Shot. Same proprietary design as the “Regular” shot, but with only…

Will Gatorade “G”-up its performance series?

Gatorade’s recent rebranding left one corner of its business untouched – the Gatorade Performance Series. The sub-brand aimed at serious athletes contains four product-lines for pre-, post- and during-workout uses,…

Review: solixir

solixir is the first line of all-natural sparkling beverages with a balanced combination of ingredients that are designed to hydrate the body and soul. solixir is a special blend of…

Reporter’s notebook: Coke, Pepsi trademarks

PepsiCo recently filed trademarks for two new varieties of Mountain Dew – Diet Mtn Dew White Flash and Diet Mtn Dew Ultra Violet. Both trademarks were filed at the end…

Review: ZUN

ZUN is a lightly carbonated energy hybrid made with with CoQ10, ginkgo, and choline. Packaged in a retro rocket ship style package that’s patent protected.…

Review: Wellness Tonics

Wellness Tonics are raw, organic, and lightly fermented drinks that are made with a base of organic young coconut water. This is the freshmen effort from an upstart beverage company…