Review: Guayaki Yerba Mate: Revisited

It has been a while since we sampled our first Guayaki Yerba Mate. A lot has changed in the market as well as with their lineup, so we decided that…

Adina Searches for New Investment

Not everyone was going coconuts at Natural Products Expo East. Despite all the talk about cash infusions into that growing category, another fast-growing player was looking for its own next…

Review: Maine Root: Pumpkin Pie Soda

Maine Root has created their first seasonal soda with their new “Pumpkin Pie Soda” variety. And unlike many other seasonal entries that exist simply for novelty, this one tastes awesome.…

Competition Muddies Coconut Waters

and Matt Casey The husks – and the gloves — are coming off. Suddenly the subject of high-stakes competition for investment dollars, distribution routes, and supply chain access, the battle…

High Octane NA’s, Alcopops on Display at NBWA

PHOTO GALLERY The 72nd biennial tradeshow for the National Beer Wholesalers Association (NBWA) took place from September 22 – 25, 2009 in Las Vegas at Caesar’s Palace. There were over…

Coke to Put Calories Out Front

The Coca-Cola Company today announced global plans to include energy information (calories, kilocalories, kilojoules) per serving on the front of nearly all product packages in a move to increase consumers’…

Wet Planet, Makers of Jolt, Bankrupt: Reports Emerging

Wet Planet Beverages, which owns Jolt Cola, has filed for bankruptcy protection in a Manhattan court on Monday, after a dispute with drinks can maker Rexam, Reuters is reporting. In…

Review: Drank Deuce Shot

Drank, who was one of the original players in the relaxation category, has recently released a new “extreme relaxation shot” known as Deuce.…