LOS ANGELES, Calif.-- Sprinter, the bold and juicy canned vodka soda founded by entrepreneur Kylie Jenner, has posted impressive stats and sales figures following the brand’s nationwide launch on March 21, 2024.
In just one month, Sprinter has surpassed their sales goals and in the ready-to-drink (RTD) space, shipping over 140,000 cases and becoming available in over 10,000 retailers and bars across 44 states in the U.S. The brand is also seeing a strong reorder rate nationwide indicating sustained momentum.
“The response to Sprinter has been amazing – we’ve shipped 140,000 cases in the first month of our brand, and we’ve had so many positive reviews across social media with the consensus that Sprinter is juicy, refreshing, and one of the best-tasting canned vodka sodas out there,” said founder Kylie Jenner. “The best part is that this is just the beginning - I am so excited for Sprinter to continue to grow!”
Sprinter is made with simple, high-quality ingredients – premium vodka, real fruit juice, and sparkling water – and is available in Black Cherry, Peach, Grapefruit and Lime. Sprinter has received hundreds of positive reviews and millions of impressions online, with consumers raving about the brand’s true-to-fruit taste and bold branding.
The brand garnered buzz at events during the first weekend of the Coachella Valley Music and Arts Festival in Indio, California, where influencers and spirits aficionados alike sampled the new drink at the 818 Outpost, Camp Poosh, and Revolve Festival. Sprinter will also be available for purchase in Indio during Stagecoach Festival, courtesy of retailer GoPuff.
Sprinter is 100 calories, 4.5% ABV, and is available in an 8-can variety pack for an SRP of $19.99.
About Sprinter
Founded by entrepreneur Kylie Jenner, Sprinter is a bold and juicy RTD vodka soda made with real fruit juice, premium vodka and sparkling water. Using only the highest quality ingredients, Sprinter delivers vibrant and fruit-forward flavor profiles in four flavors - Black Cherry, Peach, Grapefruit and Lime. Sprinter is 100 calories, 4.5% ABV, gluten-free, with no added sugars.
Kylie designed Sprinter to be the life of the party – your co-host in a can. Sprinter is available nationwide in an 8-can variety pack starting 3/21.
Stay Informed, Stay Competitive
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.