Martingale Cognac and The Gardener Gin Announce Strategic Partnership to Drives Sale in NY and CA

NEW YORK, N.Y.-- In an exciting development in the luxury spirits market, Martingale Cognac and The Gardener Gin, a prestigious collaboration between Famille Perrin and Brad Pitt, announce a new strategic partnership aimed at driving sales in New York and California. This alliance, forged alongside their mutual wholesale partner, Republic National Distributing Company (RNDC), capitalizes on the natural synergy between the two French brands rooted in craft and heritage.   

Evocative of two of France’s most charming regions, the French Riviera and Cognac, Martingale Cognac and The Gardener Gin unite to present a compelling offering to the American market, leveraging Martingale’s existing high-performing sales team. This partnership will enhance their sales and consumer engagement strategies in two of the nation’s key markets. 

Guillaume Thomas, CEO and founder of Martingale Cognac, shares “As fourth-generation custodians of one of the most coveted domaines in Cognac, Maison Thomas and Martingale represent a legacy deeply rooted in craftsmanship. It felt natural to collaborate with Famille Perrin, another producer who shares and respects the same values and history of having more than 100 years of family production behind them.  

Alongside his longtime business partner, Brad Pitt, and “Gin legend,” Tom Nichols as master distiller, Famille Perrin developed a beautiful organic gin that evokes legacy with a modern twist.” 

Matthieu Perrin, 5th Generation of Famille Perrin and Co-Founder of The Gardener Gin, remarks, “Since launching in October 2023, we are now available in ten U.S. markets and over 40 countries worldwide. Our partnership with Martingale in New York and California is designed to maximize our sales impact. Our ambition is to mirror the success we've achieved with Rosé from Provence in the U.S. market with uncompromising quality. Our commitment to organic and biodynamic principles in winemaking extends to our gin, which is crafted with real, fresh organic citrus from the South of France.” 

Representing the finest in French luxury spirits, the dedicated US sales team will place a heavy focus on education and luxury positioning in prestige on and off premise accounts. Looking ahead, Thomas and Perrin are open to strategically expanding their portfolio to include other brands that share their ethos and commitment to quality.