Lone River Serves Up a New Look, Flavor and Spirit of the Modern West Ahead of Country Music's Big Celebration in Texas

NEW YORK, N.Y.-- Lone River rolls into the Lone Star State serving up fresh new flavor and possibilities in a one-of-a-kind celebration of the modern West and those who embody its unique spirit. Ahead of one of country music's biggest nights, Lone River will raise a can to its flavor-forward new look and delicious NEW Blackberry Ranch Water at the first-ever Lone River Collective.

On Wednesday, May 15, the Lone River Collective will open its doors for a gathering of like-minded trailblazer brands and performances from country music's hottest newcomers. Also making an appearance is Miranda Lambert, a true icon of the trailblazing spirit, whose enduring presence atop the country charts speaks volumes. In her second year of partnership with Lone River, it's no surprise that Lambert, who has been a fan of the brand and its founder, Katie Beal Brown since they arrived on the scene, embraces the newest flavor offering given her roots in Lindale, Texas, was once celebrated as the Blackberry Capital of the World.

"I grew up picking blackberries in Lindale and canning them with my mom - and now I'm a big fan of muddling them in my cocktails," laughs Lambert. "Katie and I share a lot of values from how we grew up in Texas. She's as authentic as they come and I'm excited to continue watching her blaze this trail forward."

The Lone River Collective will bring together like minded brands in celebration of the shared entrepreneurial spirit they were built on and invites guests to drop by to score custom merch, enjoy delicious Texas bites and refreshing tasting Lone River Ranch Water and Ranch Ritas, against the backdrop of epic performances heading into summer.

• City Boots – Known for premium, handcrafted cowboy boots blending fashion and heirloom quality, City Boots' first-ever collab with Lone River is inspired by the bold new Ranch Rita can design and will be available in a limited edition release available on City Boots' website.
• Flea Style – As the official beverage partner, Lone River will team up with the Texas-based lifestyle brand to bring its famous custom hat bar experience and goods to the newest location – the Lone River Collective. Post-event, Lone River will continue to provide shoppers a beverage each time they belly up to the home of the original hat bar at locations around the country.
• Diamond Cross Ranch – Famous for its distinct apparel celebrating cowboy heritage and the modern West, the family run ranch in Jackson Hole, WY and Lone River will give guests a sneak peek at their first exclusive merch collab with two more drops coming this summer.
• Solo Stove – Lone River and the maker of ingenious lifestyle products that help customers create lasting memories, will drop an LTO smokeless firepit that's perfect for gathering 'round with friends all summer long.
• Daniel x Diamond – Daniel Diamond believes that stage wear and rhinestones should transcend musicians and stages. Together with Lone River, the brand will bring glamour and the heritage of Western culture to life through a rotation of custom pieces.
• Fowl & Maker – Renowned for its exquisite chain stitch embroidery, the Fort Worth-based brand will weave personalized touches and artistry into guests' western flare.

Want to experience the Lone River Collective with a friend? Fans (21+) can subscribe to the Lone River newsletter at loneriverbevco.com to receive an email with exclusive details on how to RSVP to the event.

The Lone River Collective is giving the Lone Star State the first taste of its NEW Blackberry Ranch Water before rolling out nationwide this month. An homage to its Texas roots and the state's beloved homegrown fruit, the new flavor is made with organic agave nectar, a delicious mix of juicy blackberries and tart key lime finish. The highly anticipated new flavor has already set its sights on joining the ranks of the other delicious award-winning tequila-inspired beverages in the Lone River portfolio.

"Lone River was built with a pioneering spirit, but as pioneers, we never settle. We are blazing a trail into the next frontier by celebrating the craftsmanship that defines the American West," says Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "The new blackberry flavor and reimagined packaging are just a few examples of how we will continue to evolve and push boundaries in the modern West space, especially as it cements its place in mainstream culture."