Former Coca-Cola Executive Matthew Tarallo Launches AETHER Brand Group –Incubating and Operating Brand House in Adult Consumption Categories

Former Global Vice President of Amazon for The Coca-Cola Company and Senior Vice President of Business Development of Reynolds American Sets Sights on Emerging Consumer Brands

Matthew Tarallo, Former Global Vice President of Amazon for The Coca-Cola Company and Senior Vice President of Business Development for Reynolds American, is pleased to announce the launch of brand operator and incubator AETHER Brand Group, as well as the expansion of the already existing RFT Ventures.  Both ventures are poised to complement one another with a focus around investing, consulting, incubating and operating emerging consumer brands in the adult consumption categories.  

RFT Ventures will continue to focus on investments in early-state businesses and founders while AETHER Brand Group will act as a brand house for creators, owners, and operators while utilizing owned assets and strategic partnerships across ingredient formulation, a national fulfillment network and more.  

Tarallo is an accomplished consumer products executive with deep experience and success building and leading global brands across both developed and emerging markets, including direct P&L ownership across large Fortune 500, FTSE 100 companies as well as startups.

Currently, Tarallo is tapped as a mentor for SKU, the first and leading CPG accelerator in the country with a simple mission– to surround stellar startups with a wraparound infrastructure of seasoned mentors, a customized program, advanced operations support, access to industry expertise and connections to capital.

After over a decade in the ever-evolving beverage and consumer goods space, it feels as if my career is really hitting a peak with the launch of AETHER Brand Group and expansion of RFT Ventures, explains Tarallo. Being tapped as a SKU mentor is a perfect segue into my next phase in the consumer goods world. I look forward to working with brilliant entrepreneurs to grow their brands through all my new endeavors…and announcing a few of my own along the way.

Tarallo’s success creating and scaling global brands has garnered large scale recognition and awards such as a nod from Cannes Lions for his global campaign with Coca-Cola, McLaren F1 and Amazon as well as the launch of the US Beyond Nicotine division at Reynolds American.

Many of my successes are a result of building functional teams and structures to create and launch new brands and Route-to-Markets for accelerating growth and share leadership - all while enabling learnings and framework for future capabilities, further explains Tarallo.

For more information visit AetherBrandGroup.com.

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About Matthew Tarallo:

CEO & Founder | Board Advisor | Investor | Fortune 100, FTSE100 & Startup | Retail & Digital Commerce | Highly Regulated Industries (Cannabis & Alcohol) | Former Coca-Cola & Reynolds American

Matthew Tarallo is an accomplished consumer products executive with deep experience and success building and leading global brands across both developed and emerging markets, which includes direct P&L ownership across large Fortune 500 & FTSE 100 companies as well as startups.

In his last role as Senior Vice President of Business Development & Beyond Nicotine at Reynolds American, Matthew was accountable for building and leading new, multi-category transformational division for Beyond Nicotine. The focus is to deliver long-term value by commercializing fast growing, science-backed brands to reach new customers, consumers and emerging categories across cannabis, wellbeing, and stimulation segments.

Prior to joining Reynolds American, Matthew served as the Global Vice President of Amazon for The Coca-Cola Company, where he developed a new global digital framework directly enabling a multi-billion-dollar retail business for the Amazon business across Retail (including Whole Foods), Media (including Twitch) and web services.

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