• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Buffalo Trace Distillery Announces Weller Millennium: An Ultra-Aged Expression

info_outline PRESS RELEASE posted by Buffalo Trace Distillery

May. 16, 2024 at 10:06 am

X LinkedIn Reddit Facebook Email
Report Press Release
buffalo trace distilleryWeller BourbonAmerican WhiskeyStraight Whiskey
Spirits Companies
  • image-01

The World’s Most Award-Winning Distillery pays tribute to its own turn-of-the-millennium transformation with its latest luxury innovation


FRANKFORT, KY (May 16, 2024) -- Buffalo Trace Distillery is thrilled to announce Weller Millennium, a first-of-its-kind, ultra-aged whiskey from the Original Wheated Bourbon brand. This category-redefining innovation is comprised of a blend of vintage straight wheated bourbon and wheat whiskeys that were distilled near the turn of the millennium and matured at Buffalo Trace Distillery for various lengths of time.


As the third oldest operating distillery in the world, with roots dating back to 1773, Buffalo Trace Distillery (as it’s known today) has been honing its craft since Kentucky was a wild, untamed frontier and the United States was just an idea. In the centuries that followed, the site changed hands numerous times, but one thing always remained constant: it was a homeplace for the creation of authentic American whiskey.


At the turn of the millennium, the Distillery was amid a period of transformation once again and looked to its forebearers for inspiration. As a trailblazer in the industry, the distillation team chose to pay homage to W.L. Weller by setting aside some of the first whiskeys distilled in the new millennium for the sole purpose of creating this extraordinary innovation.


“At Buffalo Trace Distillery, our motto is ‘Honor Tradition, Embrace Change,’ says Harlen Wheatley, Master Distiller, Buffalo Trace Distillery. “As we are in constant pursuit of making the world’s best whiskey, we often hold back small lots of barrels to continue aging beyond our typical brand standards in hope that this aging experimentation will result in a particularly well-balanced, matured whiskey. In this case, we found the whiskey distilled in 2000 to show incredible balance and asked ourselves how wheat would perform as an ultra-aged spirit. It’s proven to be an impeccable backbone to this expression, allowing us to showcase wheat’s versatility and innovate beyond traditional wheated bourbon.”


A blend of vintage straight bourbon and wheat whiskeys distilled in 2000, 2003, 2005 and 2006, Weller Millennium highlights the impact wheat has on the whiskey’s flavor: the softness imparted by the wheat creates a smoother, sweeter, more approachable expression. By marrying these exceptional spirits, the whiskeys further integrate and harmonize with each other, creating a cohesive, balanced final product that is greater than the sum of its parts.


“In the 1840s, William Larue Weller created a legendary legacy by being one of the first to use wheat as an ingredient, establishing Weller as the World’s Original Wheated Bourbon. Using wheat in place of rye in the mashbill brought outstanding approachability with complexity of flavor,” says Andrew Duncan, Global Brand Director, Buffalo Trace Distillery. “Today, wheated recipes comprise some of the most coveted whiskies in the world, of which Weller has earned global recognition as the most awarded brand from the World's Most Award-Winning Distillery. Having patiently waited for these exceptional whiskies to mature to our standard, we are pleased to introduce Weller Millenium as the brand's pinnacle expression. This world-class expression captures the spirit of the incredible optimism felt at the turn of millennium, while charting a path to the future as a globally-celebrated wheated brand.”


On the nose, Weller M boasts rich caramel and toffee notes, indicating prolonged interaction with oak barrels that lead into an oak woodiness, with layers of depth and complexity from years of maturation.  Subtle but distinct hints of dried fruits, such as figs or raisins, and a touch of stone fruit can be found lingering throughout.  Sweet notes of caramel persist on the palate finishing with a prominent oak influence, imparting a subtle dryness and a lingering sense of refinement.


In a presentation befitting the liquid inside, Weller Millennium is held in a 750ml handcrafted crystal decanter with a custom-made crystal topper hand-etched with W.L. Weller’s original “W” stamp of quality. An illuminated display envelopes the 99-proof bottling with exactly 99 bursts while sharing the percentages of each vintage spirit inside the bottle.


Weller Millenium will be released in limited quantities through United States and global distributor networks, which will ship to retailers, bars and restaurants as of June 2024 at a suggested retail price of $7,500 (750ml); taxes will vary by market. It joins the Weller portfolio including Weller Special Reserve, Weller Antique 107, Weller 12-Year-Old, Weller Full Proof, Weller C.Y.P.B. (“Craft Your Perfect Bourbon”) and Weller Single Barrel; Daniel Weller Emmer Wheat, from its experimental line; and William Larue Weller, which is released each fall as part of the Buffalo Trace Antique Collection. 


About Buffalo Trace Distillery   

Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery's rich tradition dates back to 1775 and includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee.  Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site and is a National Historic Landmark as well as listed on the National Register of Historic Places. The Distillery has won 40 distillery titles since 2000 from such notable publications as Whisky Magazine, Whisky Advocate Magazine and Wine Enthusiast Magazine. Its George T. Stagg was named World Whiskey of the Year for 2022 and its Thomas H. Handy Sazerac Rye was named 2nd Finest Whiskey in the World for 2022. Buffalo Trace Distillery has also garnered more than 1,000 awards for its wide range of premium whiskies. Buffalo Trace Distillery also has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. 

-ends-

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Area Sales Managers - Traverse City / Northern Michigan - Good Boy Vodka

Area Sales Managers - Traverse City / Northern ...

Canning Operations Technician - Brooklyn Cannery

Canning Operations Technician - Brooklyn Cannery

Cellar & Packaging Assistant - Topa Topa Brewing Co.

Cellar & Packaging Assistant - Topa Topa Brewin...

Head Brewer - The Fermentorium Beverage Co.

Head Brewer - The Fermentorium Beverage Co.

Market Manager – Massachusetts & Rhode Island - Bluebird Hardwater LLC

Market Manager – Massachusetts & Rhode Island -...

Area Sales Manager - Los Angeles, CA - Good Boy Vodka

Area Sales Manager - Los Angeles, CA - Good Boy...

View All Jobs|Post a Job

More News

Powder Country: Drink Mixes are Growing Faster Than RTDs

Powder Country: Drink Mixes are Growing Faster Than RTDs

Reviews: Update Brings the Energy, Ginja Snap Brings the Spice

Reviews: Update Brings the Energy, Ginja Snap Brings the Spice

Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns

Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns

Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco

Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • District Manager – Long Island, NY - Geloso Beverage Group USA - Geloso Beverage Group USA
  • Equipment Maintenance Manager - 2 Towns Ciderhouse - 2 Towns Ciderhouse
  • Packaging & Cellar Assistant - Beer Zombies Brewing Co. - Beer Zombies Brewing Co.
  • Brand Development Manager | SoCal/OC/SD | Tequila Alderete (NOM 1414) - Tequila Alderete - Tequila Alderete
  • Director of Logistics - Hero Bread - Hero Bread
  • Packaging & Cellarperson - TALEA Beer Co - TALEA Beer Co
  • Brewer - Civil Society Brewing - Civil Society Brewing
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  2. New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
  3. Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
  4. Powder Country: Drink Mixes are Growing Faster Than RTDs
  5. Reviews: Update Brings the Energy, Ginja Snap Brings the Spice
  6. Waves Below the Surface: The Original ‘Healthy Beverage’ Category Gets Roiled by Health and Wellness Concerns
  7. Distribution: Drink Hippie Debuts Functional Coffee Concentrate at Target; Natalie’s Scales with Costco
  1. Warfield Distillery Unveils New Packaging and Brand Evolution Rooted in Idaho Heritage and Organic Craft
  2. Bones Coffee Company Launches Galactic Coffee Collection Inspired by the Enduring Popularity of STAR WARS
  3. Vitaminis Expands National Retail Presence with Launch of 4-Pack Mini Drinks at 400+ Walmart Stores
  4. Riverbend Malt House Crystal 80 Malt Is Now Available
  5. Straightaway Cocktails Adds Nora Furst as Director of Innovation
  6. Elijah Craig Launches 108-Proof 2026 PGA Championship Commemorative Edition Bourbon
  7. Buffalo Trace Distillery Continues to Push the Boundaries of Aging with Oldest Bourbon to Date: Eagle Rare 30
  1. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  2. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  3. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  4. Mark Anthony Brands to Acquire Finnish Long Drink
  5. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  6. SEC Sues Drake’s Organic Spirits For $2.4M In Investor Fraud
  7. Report: Sazerac Explores Brown-Forman Deal Following Pernod Ricard Merger Talks
  1. Insider’s Week in Beer: PBR’s Curious Pickle Tradition
  2. Press Clips: Gambrinus/Trumer Layoffs, Ash & Elm Distro Expansion, Harpoon Bets on Boston & More
  3. CBC 2026 Pre-Conference Reading List
  4. CBC 2026 Must-Hit Sessions: Taproom Profitability, Effective Marketing, Scaling for Distributing and Winning in Chains
  5. 21st Amendment Brand Acquired by Evil Genius; Relaunches Distribution
  6. BERO Lands in Walmart, Kroger and Publix Stores Nationwide
  7. New on Shelves: RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
View All|Submit News

Promoted PR Posts

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

Graasi Organic Barley Water Expands U.S. Distribution Strategy with Gourmet International Partnership in Michigan

Remedy Organics Launches Industry-Leading 35g Pro Power Shakes in Refrigerated Plant-Based RTD

Remedy Organics Launches Industry-Leading 35g Pro Power Shakes in Refrigerated Plant-Based RTD

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Most Brands Get U.S. Expansion Wrong—Cascadia Managing Brands Releases New Guide to Fix It

Artet, the THC-Infused Cocktail Brand, Collaborates with Pearl Street Caviar to Launch a One-of-a-Kind Luxury Bundle for 4/20

Artet, the THC-Infused Cocktail Brand, Collaborates with Pearl Street Caviar to Launch a One-of-a-Kind Luxury Bundle for 4/20

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

Post Meridiem Spirit Company Adds Skinny and Spicy Margaritas Just in Time for Cinco de Mayo

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙