Basbas: The Spirit of Ibiza Enters Limited Release in the US

Basbas, The Spirit of Ibiza, is excited to announce its highly anticipated entry into the US market with a limited release beginning Wednesday, May 22. Previously, Basbas was only available via its consistently sold-out quarterly drops and in select on-premise locations in Miami, FL. As a limited-release product, the original Basbas expression will be available online at the brand’s website on a first-come first-serve basis and at select retailers while supplies last. Known for capturing the vibrant and eclectic essence of Ibiza, Basbas is set to enchant American consumers with its unique flavor and captivating story.

Basbas, founded by Paul Geller, a seasoned entrepreneur with over two decades of experience in media, tech, and entertainment, has already made waves on the island and with its U.S. drops. The brand embodies the soul of Ibiza, a place renowned for its lively atmosphere, stunning landscapes, and rich cultural heritage. Basbas aims to bring a taste of the island’s spirit to the US, offering a distinctive experience for herbal spirit connoisseurs and new enthusiasts alike.

Basbas has quickly established itself as the leader in the hierbas spirits category, thanks to its unique blend of botanicals, regionally protected provenance, and premium processes unique in the category. The recent investment from industry institution, InvestBev, has helped to fulfill demand and elevate the brand even further.

“Basbas is more than just a spirit; it’s a celebration of Ibiza’s unique culture and lifestyle. We believe the unique flavor is going to resonate with more and more American audiences as they flock to Ibiza more than ever,” said Geller, CEO of Holy Seed Beverage Co., the owner of the brand. “I’m proud that the team has succeeded in increasing capacity to serve the consistent demand in the US. It hasn’t always been easy but it’s always been gratifying to introduce something we love to the rest of the world.”

"The drops were always successful, but tend to be inconvenient for customers. We're excited to continue to expand our reach, offering more consistent access to the Basbas they love, and educating new consumers about the beauty of Ibiza and its local spirit," continued Mr. Geller.

The Most Awarded in the World

• Basbas has been the recipient of more than a dozen gold medals at prestigious international tasting events, including the Double Gold and Consumer Choice Award at SIP, a 95 Point rating at The New York International Wine and Spirits Competition, and was one of BevNet’s Products of the year in 2023.
• These awards recognize Basbas' unique offering, and commitment to quality, and further solidify the brand's position as the premium offering to beat in the category.

 Retail Expansion

• With on-premise menu additions at Michelin-rated restaurants like Doya Miami and The Four Season’s Surf Club in Miami, Basbas is now expanding its off-premise offerings across key markets.
• This retail expansion has already allowed Basbas to reach new audiences and establish itself as the top choice for premium herbal spirits in their markets.

Direct-to-Consumer Success 

• Basbas has also experienced significant success in its direct-to-consumer sales. The company's three-time sold-out status has fueled direct-to-consumer sales in the past two years, thanks in part to its category-defining marketing campaigns.
• Their email list has grown to tens of thousands as customers clamored for Batch 003. This success has allowed Basbas to connect with customers directly and build a loyal following, independent of retail partnerships and performance marketing.

A New Category with Historic Importance

• First distilled in the 16th century by monks living in northeastern Spain, hierbas was often used as a remedy.
• The monks fermented wild anise and then extracted essential oils of other medicinal herbs like rosemary, juniper, and sage into the alcohol.
• To this day, the spirit is protected by a handful of families in the Balearic Islands and is present at practically every toast, meal, and celebration in Ibiza, La Isla Blanca, but was relatively unknown outside of the Balearic region until Basbas’ initial foray into US markets.

To learn more about Basbas and its journey from the heart of Ibiza to the US market, please visit masbasbas.com.

About Basbas
Basbas is the leading hierbas spirit that blends a unique mix of botanicals and a secret lower-ABV process to create a smooth, sophisticated taste. The company is committed to the traditional production process, using only natural ingredients farmed and foraged on or near the island. Basbas is quickly becoming a category leader in the herbas category and is poised for continued growth in the coming years.