FORT WORTH (May 2024) – One year ago, three entrepreneurs launched La Pulga Tequila, a new spirit produced and bottled in Mexico, but born in Texas. As the company celebrates its one year anniversary, La Pulga has expanded the portfolio to include a new ultra-premium mezcal, La Pulga Mezcal.
Now available across North Texas -- and soon throughout the state – La Pulga Mezcal is crafted in the rugged landscapes of San Luís Potosí, Mexico, from wild harvested 100% Salmiana Agave, imparting a very distinct and flavorful taste and aroma of green chili, citrus, and green olives/brine. La Pulga Mezcal is a “joven,” or unaged mezcal.
“Our mission – and our passion – at La Pulga is to handcraft the very best, most unique spirits of their kind. That’s what we did with our La Pulga tequilas, and now with our extraordinary new mezcal,” said Sarah Castillo, one of La Pulga’s three founders who was born and raised in Fort Worth, TX. “Unlike mezcals produced in Oaxaca, typically from the Espadín variety of agave, La Pulga Mezcal is distilled from Salmiana Agave which creates a complex, yet very approachable taste profile not typically found in mezcal. This is not your usual smoky mezcal!”
La Pulga Mezcal honors time-honored production methods passed down through generations, including meticulous roasting of the agave piñas in traditional stone ovens which are then crushed with an ancestral tahona wheel to separate the agave juice from the fibers before fermentation and distillation.
The brand takes its name from the “Pulga” outdoor market on the Northside of Fort Worth, one of the oldest open-air flea markets in the US. The brand was founded by Castillo, a well-known and respected Fort Worth restauranteur (Taco Heads, Tinies Mexican Cuisine, Sidesaddle Saloon); Andrew De La Torre, a club owner and the operator of the Pulga market; and Stephen Slaughter, a local entrepreneur and real estate developer.
La Pulga Mezcal and La Pulga Tequila (Blanco, Reposado, and Añejo) are available through Republic National Distributing Company (RNDC) at bars and restaurants throughout the Dallas/Fort Worth Metroplex and other select Texas markets, and at fine spirits retailers. It’s also available for purchase online via the La Pulga website. The suggested retail price of La Pulga Mezcal (40% alcohol by volume) is $64.99/750ml. Each La Pulga varietal is packaged in an eye-catching and easy-to-pour bottle, sealed with a premium cork stopper and adorned with a keepsake La Pulga medallion.
La Pulga Mezcal marks the first release in the brand’s new “Alebrijes” series (referring to the Mexican folk-art images of mystical animals that adorn La Pulga bottles). The animal spirit on La Pulga Mezcal is a coyote, native to the area around the distillery in San Luís Potosí.
For more information, please visit lapulga.com or follow us on Instagram @lapulgaspirits.
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