Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Alto Canto Tequilas Crafted by Terroir

PRESS RELEASE posted by 5WPR

May. 21, 2024 at 11:58 am

XLinkedInRedditFacebookEmail
Report Press Release
Spirits Companies
  • image-01

Guadalajara, Mexico—Alto Canto, an artisanal, small-batch, ultra-premium, certified organic, 100% Mexican collection of tequilas developed by Founder Daday Suarez and Master Distiller Juan Reyes, is pleased to announce the launch of its brand today in New York City.

Located at 9,000 feet above sea level in the Sierra del Tigre mountains of Jalisco outside Guadalajara, Alto Canto was built from scratch, by hand, with traditional methods, to create a distillery where the terroir creates an exceptional spirit. Using only certified organic agave and mountain spring water and produced in the ancestral way following processes handed down through the generations, Alto Canto has created the purest tequilas in the marketplace.

"My original plan was to buy tequila and market it to the U.S. market as a legacy project for my family," shares Founder and General Manager Daday Suárez. "Once I began my diligence, I realized that I wanted to build something from the ground up that celebrates the best of Mexico and its unique terroir.  Juan had the same vision, and together, we spent five years building the distillery that would make tequila in the purest way possible."

Mr. Suarez continued, "Alto Canto means 'high song,' and at 9,000 feet surrounded by nature, most days, the songs of nature are all you hear."

The Process

Alto Canto is distilled at the highest altitude of any tequila produced in Mexico from organic agaves cooked for 72 hours in traditional brick ovens. The cooked agaves are macerated by tahona (a volcanic rock wheel), which helps prevent the stressing of the agave fibers, and then transferred to wooden tanks to begin a natural fermentation.

Wild malolactic fermentation is like magic. Over 80 hours, endemic yeasts spurred by the high-altitude environment create a unique flavor profile. The fermented product is then transferred to copper stills. At this high altitude, the barometric pressure forces the alcohol to evaporate at a lower temperature, which makes for a smoother tequila.    

Alto Canto ages its tequilas in new oak American barrels inside a building made from local adobe bricks, which breathe the terroir and facilitate a slow and steady extraction of flavors and aromas. 

Alto Canto calls this process Tequila de Altura, A unique and innovative concept that reinvents the tequila tradition in its purest form. High altitude and lower pressures result in better quality. The endemic yeasts, the distillation process and the aging on top of the mountain, create unrivaled spirits.

Alto Canto Expressions & Tasting Notes

Alto Canto has created three expressions for launch.

  • Blanco 750ml / 40% Alc Vol

Blanco Tequila is left to settle for 25 days in a white oak container, softening and stabilizing the spirit's temperature. A transparent spirit, the Blanco offers notes of lime, pepper, vanilla, and butter. Recommended for sipping.

  • Reposado 750ml / 40% Alc Vol

Aged in new American oak barrels, inside the adobe structure, the Reposado at sight is a pale tan color, tasting of cooked agave and presenting aromas of wood, dried fruits, nuts, caramel, and vanilla. Recommended for sipping.

  • High Proof 750ml / 48% Alc Vol

Bottled straight from the still, this exquisite, clear, and silverish spirit shows off its notes and aromas of pepper,cooked agave, citrus and local minerals. Recommended for cocktails and mixed drinks.


Alto Canto Sustainability Initiatives

Complementing its artisanal production, Alto Canto Tequila fosters biodiversity in the region with the planting of cherry and apple trees renowned for their beneficial yeast profiles. Waste reduction is central to Alto Canto's sustainability initiatives, with a focus on recyclable packaging and efficient resource utilization. Furthermore, the brand empowers the local community through fair wages, community development initiatives, and investments in education and infrastructure, fostering a positive impact that extends far beyond the distillery gates.


Whether enjoyed neat or in a crafted cocktail, Alto Canto Tequila promises an unforgettable drinking experience that embodies the essence of nature and craftsmanship.


# # #

ABOUT ALTO CANTO
Alto Canto Tequila is crafted in the Sierra del Tigre mountains in Guadalajara, in the Jalisco highlands, 9,000 feet above sea level. A unique collection of tequilas that rediscovers tradition through purity and a true product of the mountain's terroir, the tequila is made only with water, organic agave, and mother nature.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Latest News

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

Taste Radio: When Landing Millions Starts With A ‘FirstLook’

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart

SPONSORED POST
Why the Future of Functional Beverages Is Defined by Consumer Experience

Why the Future of Functional Beverages Is Defined by Consumer Experience

Marketplace

Secure Your Variety Pack Line Time for Your Beverage Brand - Contract Manufacturing Partner

Secure Your Variety Pack Line Time for Your Bevera...

View All|Post a Listing

Featured Jobs

Head Brewer - The Station Brewing Company

Head Brewer - The Station Brewing Company

Taproom General Manager - Three Taverns Craft Brewery

Taproom General Manager - Three Taverns Craft Brew...

Director of Marketing & Brand Strategy - Schilling Beer Company

Director of Marketing & Brand Strategy - Schilling...

Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC

Brewery Operator - 3rd Shift - New Holland Brewing...

Brewer - Russian River Brewing Company

Brewer - Russian River Brewing Company

Innovation Tech 1 - Sierra Nevada Brewing Co.

Innovation Tech 1 - Sierra Nevada Brewing Co.

View All Jobs|Post a Job

More News

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation

New Beverages: Creatine, Protein, Caffeine and Everything In Between

New Beverages: Creatine, Protein, Caffeine and Everything In Between

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Head Brewer | Berkeley, CA - Gilman Brewing Company - Gilman Brewing Company
  • Lead Brewer - Smog City Brewing Co. - Smog City Brewing Co.
  • Cellar Operator - Craftsmith Beverage - Craftsmith Beverage
  • Packaging Operator - Craftsmith Beverage - Craftsmith Beverage
  • Director of Sales – Retail - Coast Beacon - Coast Beacon
  • Brewery Operator - 3rd Shift - New Holland Brewing Co. LLC - New Holland Brewing Co. LLC
  • Packaging Operator - Hopworks Brewery - Hopworks Brewery
View AllPost a Job

Recent Articles

  • Newswire
  • Features
  • Spirits
  • Beer
  1. Coca-Cola Consolidated Announces New Partnership Bringing Coca-Cola Products to Kiawah Island Golf Resort
  2. Sazerac Company Continues Investing in Kentucky with Acquisition of Garrard County Distilling
  3. Redwood Empire California Whiskey Announces New Limited-Edition: “The Hyperion”
  4. New Riff Re-releases Sherry-Finished Malted Rye
  5. London Welcomes SANE: London's First Dedicated Sake & Wine Bar
  6. VKTRY Protein Launches The Athlete’s Protein Shot Nationwide at GNC
  7. Himvana Expands Himalayan Herbal Tea Range With Botanical Blends
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. Taste Radio: When Landing Millions Starts With A ‘FirstLook’
  3. 7 Brew Goes Beyond the Drive-Thru with Major Coffee, Energy Launch at Walmart
  4. Newtopia Now: Mushrooms And Collagen Headline Beverage Innovation
  5. New Beverages: Creatine, Protein, Caffeine and Everything In Between
  6. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  7. Distribution: Pretty Tasty Goes National with Target; Real Coco Expands ALDI Set
  1. Gallup: Total Alcohol Drinkers Unchanged from 2025; Adult Non-Alc Trial Picks Up
  2. RTDs Deliver 38% of Bev-Alc Innovation Dollars from Just 22% of Items
  3. Mission Craft Cocktails Rides The Pickle Wave From Prank To New SKU
  4. Diageo Cut 1,900+ Jobs in FY26; 90% of Restructuring to Be Completed by September
  5. YOSHI Is Betting ‘Matchatinis’ Can Repeat Espresso’s Cocktail Success
  6. Sazerac Acquires The UK’s Au Vodka, Adds Another RTD to Portfolio
  7. Adult Non-Alc In 2026: A $1 Billion Category With a Splitting Playbook
  1. Former Stone Escondido Site Faces 220 Cuts as Sapporo Winds Down Brewery’s Operations
  2. Press Clips: Increased Brewery Visits, A New Mexico Hermit-Crabbing and Sierra Nevada Agua Azul Spiked Agave Seltzer
  3. Gallup Poll: Record Low Respondents Believe They ‘Drink Too Much;’ Total Drinkers Unchanged from 2025
  4. Boston Beer CFO Diego Reynoso to Exit; Formal Search Launched for Replacement
  5. Calm Markets, Loud Headlines: Agrowgate Q3 2026 Supply Chain Update
  6. NIQ: RTDs Drive 38% of Bev-Alc Innovation Dollars Despite Fewer Items
  7. Great Lakes Bets on Seasonal Variety Packs to Fuel 2026 Growth
View All|Submit News

Promoted PR Posts

Chameleon Coffee Launches Organic A2 Flash Brew RTD Coffee Exclusively at Sprouts Farmers Market

Chameleon Coffee Launches Organic A2 Flash Brew RTD Coffee Exclusively at Sprouts Farmers Market

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

Ola Mate Partners with Dora's Naturals to Expand Northeast Distribution

BODi Expands Retail Presence with Shakeology Now Available at The Vitamin Shoppe Nationwide; Launches New Flavor

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

Creator-Led Beverage Brand JAZ Energy Sells Out Second Flavor as Founders Prepare Third Launch

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

PH Beverages Launches Ginie Premium Ready-to-Drink Gin Cocktail in New Jersey

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

Vita Pop: The Official & Exclusive Functional & Prebiotic Soda of the Carvana PPA Tour

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase