Kara Zacconi Appointed as Director of Marketing at Chrome Horse Society

Chrome Horse Society, the unapologetically modern global tequila brand that's redefining the spirits industry, has appointed Kara Zacconi as its new Director of Marketing, USA.

Having previously worked with brands like Disaronno, Stoli and Campari, Kara Zacconi brings a wealth of experience and a proven track record of success in the spirits industry to Chrome Horse Society’s team. In her role as Director of Marketing, USA, Kara has already made significant strides by launching market sales and activations at premium venues in Mykonos, developing high-end POS for omni-channel activations, and amplifying events at key points of distribution. Her efforts have been pivotal in enhancing our brand recognition and expanding market growth across all channels.

With over 15 years of dynamic leadership and strategic marketing expertise, Kara is renowned for her innovative approach and operational excellence. Her previous tenure as Senior National Trade Marketing Director at Disaronno International saw her successfully oversee comprehensive trade marketing functions, driving significant sales growth and enhancing brand awareness through meticulously crafted marketing strategies and impactful national programming.

Before her success at Disaronno International, Kara was the Trade Marketing Director at Sopexa USA, where she managed European channel marketing strategies and led a multi-functional team that significantly influenced consumer engagement. Her career also includes notable roles at Recit Group, BFG Communications (working with Campari NY), and Next Level Marketing (working with Stoli Vodka USA), where she excelled in multi-brand strategies, digital awareness, product launch management, and sales.

Kara's extensive background and her commitment to operational excellence make her an invaluable addition to Chrome Horse Society. She is already spearheading key initiatives, such as Chrome Horse Society’s recent website re-launch and the rollout of a new social channel strategy, positioning the brand for continued growth and success.