The Finnish Long Drink Announces Statewide Distribution in Mississippi

New York, NY - The Finnish Long Drink, the brand built on the heritage of the Finnish alcohol category of long drinks, and the leading long drink brand in the U.S., has announced new statewide distribution across Mississippi today. 

After launching in 44 top US markets since its release in 2018, The Finnish Long Drink will be distributed in Mississippi by Capital City Beverages, F.E.B. Distributing Co., Clark Beverage Group, Stokes Distributing, and Magnolia Beverage Co.

Long drink is the best selling category of liquor in Finland, and was invented during the 1952 Summer Games in Helsinki when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, the Finnish government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. 

Founded and led by Finnish and US partners, The Finnish Long Drink was created with the mission of bringing the “national drink of Finland” to America; for the nation to experience the refreshing, unique, and delicious Finnish Long Drink and to celebrate the country’s best kept secret. Providing a subtle and smooth, yet bracing kick, The Finnish Long Drink is made with real liquor, with five flavors: Traditional Citrus, Zero Sugar Citrus, and Strong Citrus in addition to Cranberry and Peach.

“We are proud to be bringing a piece of Finnish culture to Mississippi and we look forward to providing consumers with the refreshing and crisp taste of The Finnish Long Drink," says co-founder Sakari Manninen. “We chose to partner with these great distributors due to their extensive expertise in Mississippi. This partnership will allow us to grow long-lasting relationships with their connections; to ensure customers will be able to find The Finnish Long Drink in their favorite bars, restaurants, and retailers statewide.” 

Since launching in 2018, The Finnish Long Drink has grown exponentially, doubling its sales each year, reaching nearly 2 million nine-liter case sales in 2023, and being recognized as “the fastest-growing spirits brand in the world,” according to The Spirits Business. Upon entering the market, the brand was awarded top accolades including a Gold Medal (94 Rating) at the New York International Spirits Competition in 2019, and it has consistently been named one of Shanken News’ Hot Brands for the last three years. 

The Finnish Long Drink is distributed in 44 US markets, including Arizona, Arkansas, California, Colorado, Connecticut, D.C., Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, Washington, Wisconsin, and Wyoming. It is easily available via ReserveBar, Uber Eats, Instacart, and Gopuff, and on thelongdrink.com. For more information please visit thelongdrink.com and follow on Instagram @longdrink.

About The Finnish Long Drink

The long drink is a top selling category of alcohol in Finland – a legend that is available in America. The roots of long drinks go back to the 1952 Summer Games in Helsinki, when the country of only 4 million people was still recovering from World War II. Concerned about how to serve drinks quickly enough to all the visitors, the government commissioned the creation of a revolutionary new liquor drink that was both delicious and fast to serve – and so the first long drinks were born. Now this legend has finally been brought to America by the next generation of Finns who want the world to experience the refreshing and unique Finnish Long Drink.