Casatera Becomes an Official Finisher Beverage and Partner of Spartan

New York, NY — Casatera, a premium, zero sugar, zero carb Tequila seltzer brand using Tequila from an award-winning distillery in Mexico, is excited to announce its new partnership with Spartan, the world's leading endurance sports and wellness brand. As an Official Finisher Beverage and Official Partner of Spartan, Casatera continues its commitment to excellence, celebrating achievements, and championing wellness.

“We are proud to join forces with Spartan, a brand that shares our passion for excellence and commitment to health and wellness,” said Kyle King, Co-Founder of Casatera. “As an Official Finisher Beverage and Official Partner, Casatera will be there to celebrate Spartan racers' achievements and offer a refreshing way to celebrate their victories.”

George Cultraro II, Co-Founder of Casatera, added, “This partnership with Spartan is a testament to our brand's growth and our dedication to providing athletes and enthusiasts with a premium RTD that complements their active lifestyle. We're excited to introduce Spartan racers to Casatera's exceptional Tequila seltzers and be a part of their post-race celebrations.”

Spartan races are renowned for challenging participants to push their limits, overcome obstacles, and embrace a lifestyle of resilience and determination. With events held worldwide, Spartan offers a variety of race distances and formats to cater to athletes of all levels. Casatera's premium Tequila seltzers will be available at Spartan events, providing participants with a delicious and refreshing beverage option after crossing the finish line.

“We are thrilled to welcome Casatera to the Spartan family as an Official Finisher Beverage and Official Partner,” said Brian Cox, General Manager of Global Partnerships at Spartan. “Their commitment to supporting active lifestyles and mindful choices aligns perfectly with Spartan's mission to inspire people to live healthier, happier lives through fitness and community. We look forward to a successful partnership and providing our racers with a taste of Casatera's exceptional Tequila seltzers at our events.”

As part of the partnership, Casatera’s Tequila seltzers will be prominently featured at select Spartan events, offering participants a refreshing reward at the finish line. The first event where Casatera will be featured is the 2024 Tri-State New York Event Weekend, taking place on June 8–9, 2024.

For more information about Casatera and its Tequila seltzers, visit drinkcasatera.com or @drinkcasatera on Instagram.

About Casatera

Founded in 2021, Casatera is engaged in the production of premium, zero sugar Tequila seltzers made for health-conscious consumers using Tequila from an award-winning distillery in Mexico. Launched in Florida on January 29, 2022, Casatera is available in CT, FL, MA, ME, NH, NJ, NY, and RI, and available nationally direct-to-consumer online. Casatera’s commitment to doing better doesn’t end with its products. As a member of 1% for the Planet, Casatera gives back one percent of its annual sales to support environmental causes.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies, and teams tear down boundaries and expand what they believe is possible. Spartan combines large-scale global events with a dynamic digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.