Raising the Bar Partners With Actor Danny Trejo’s Non-Alcoholic Spirit Brand on Exclusive Zero-Proof Cocktail Subscription Box for Dry July

Raising the Bar, the leading zero-proof cocktail subscription box company, has partnered with actor Danny Trejo’s non-alcoholic spirit brand, Trejo’s Spirits, to feature its tequila alternative in a Dry July mocktail box. With NielsenIQ reporting consistent double-digit growth in the non-alcoholic market over the past five years, this collaboration reflects a strategic response to evolving consumer preferences, offering product discovery and demonstrating how to explore this growing category of products.

“We are thrilled to be partnering with Trejo’s Spirits and look forward to sharing this iconic non-alcoholic tequila brand with Raising the Bar customers,” said Abbie Romanul, founder & CEO of Raising the Bar. “Raising the Bar and Trejo’s Spirits share a similar mission, one rooted in inclusivity and commitment to delivering exceptional non-alcoholic options. Our collaboration embodies our shared dedication to ensuring that everyone can indulge in the ritual and revelry of a well-made drink.”

Raising the Bar’s July box will include everything needed to make three delicious zero-proof cocktails featuring Trejo’s Spirits tequila alternative: Cactus Rose Ranch Water, a Peach Margarita, and a Jarritos Pineapple Paloma. This box will also include other non-alcoholic brands including featured products from Aura Bora, IMPROV and Jarritos.

Raising the Bar’s Dry July box will be available as a one-time purchase for $70 plus $10 S&H, and all monthly subscribers will receive the Raising the Bar x Trejo’s Spirits collaboration box as their July box. 

About Raising the Bar

Founded by Abbie Romanul in 2020, Raising the Bar is a subscription-based, zero-proof cocktail company that allows customers to explore the art of mixology through curated ingredients and unique non-alcoholic cocktail recipes. Whether you’re not drinking for a night or for a lifetime, Raising the Bar is your go-to for elevated zero-proof options. Raising the Bar's mission is to promote inclusivity and empower individuals to celebrate life's moments with flavorful, non-alcoholic alternatives.