Propel Fitness Water and Michael B. Jordan Launch Community Fitness Hubs to Bring Exercisers Together

As Propel Fitness Water enters a decade of growth and momentum, the brand is continuing to bring communities together through movement in partnership with Michael B. Jordan. Today they’re announcing the expansion of the Propel Your City Project, their joint initiative to drive access to fitness in local communities. For the project’s second year, Propel is launching multi-city fitness hubs – physical spaces where local fitness and wellness leaders will host free classes for the community – starting in Jordan’s hometown of Newark, NJ.

In a recent survey, Propel found that 77% of exercisers say the group setting of workout classes motivates them to exercise and that they saw better results when they worked out with others (74%). However, most exercisers (65%) typically work out alone and cite factors such as cost and access as barriers to hitting their fitness goals. That’s why Propel is launching free pop-up fitness hubs in Newark, Atlanta, Houston, and Los Angeles this summer. For nearly a month in each city, exercisers will be able to choose from a rotating schedule of classes and formats from local fitness organizations, selected for their commitment to inclusivity in fitness. Every fitness hub will be stocked with free Propel products – including flavored electrolyte water, powders, and tablets – all backed by Gatorade science to hydrate attendees as they move. 

Beyond the hubs, Propel is encouraging exercisers across the country to move together by giving away $100,000 in support of their fitness journeys—doubling last year’s impact. Exercisers can tag a friend who motivates them to keep moving on @PropelWater for the chance to each win* $500 toward fitness memberships of their choice.

In year one, the Propel Your City Project provided access to fitness for exercisers across the country, offering over 160 free classes from fitness and wellness organizations that fostered inclusivity in their communities. This year’s Propel Your City Project will include seven returning partners, along with nine new organizations. The hubs will also offer the opportunity for organizations to host programming that might otherwise be difficult for those without a designated space.

More details on each fitness hub can be found below and on propelwater.com/community, including the free class schedule, dates, and addresses.

• Newark, NJ – Newark is the newest addition to the Propel Your City Project and will be the first fitness hub to launch this summer. The space will be located in Newark’s Mount Pleasant-Lower Broadway neighborhood starting June 8^th and will feature free classes hosted from local organizations including Brick City Run Club, Brick City Strength, and I’m So Yoga. Propel is expanding support to a youth organization with Brick City Rowing, helping to build a dock, and establish a rowing program within the City of Newark, for the first time since 1901. Student athletes and community members will now have greater access to the Passaic River.
• Atlanta, GA – Atlanta Run Club, a group empowering diverse runners through movement, returns as a Propel partner to join new organizations including PRETTY GIRLS SWEAT, BLK Hiking Club and Bonafide Riders Cycle Club at the fitness hub in Atlanta’s downtown arts district starting June 22^nd.
• Houston, TX – BLK Beetles, a social wellness community that is making wellness joy achievable for all, returns to offer classes alongside Latinas Run Houston, FitMix Communities and ZFT Run Club at the fitness hub in Houston’s Midtown/Montrose district starting July 13^th.
• Los Angeles, CA – WalkGood LA, a family led organization that provides accessible spaces of healing for underrepresented communities through fitness and wellness, expands their offering alongside organizations Babes of Wellness, BlacklistLA, and Kong Fit Club at the fitness hub in Downtown LA starting August 3^rd.  

“We saw positive impact for the organizations and local communities that were a part of Propel Your City Project last year, especially when we supported WalkGood LA in establishing an accessible, central fitness space called The WalkGood Yard,” said Emily Boido, Senior Director Marketing, Enhanced Water Brands, Gatorade. “Research continues to show that exercisers thrive when they feel motivated by a like-minded community, and our fitness hubs are designed to create more access to that.”

Credentialed by Gatorade, Propel Fitness Water is the original flavored water formulated for fitness, with electrolytes to help replace what is lost in sweat. The brand's product portfolio offers flavored, functional, zero-sugar offerings that include ready-to-drink bottles, powder varieties, and newly available tablets, which offer another convenient option for exercisers to add to their water bottles, in a more sustainably minded format.

For more information on the Propel Your City Project, visit propelwater.com/community.

*NO PURCHASE NECESSARY. Sweepstakes starts 6/5/24 and ends 8/25/24. Open to legal residents of 50 U.S./D.C., 18+. Void where prohibited. Limit one (1) Sweepstakes entry per Instagram Account and one prize per person. For complete details including how to enter, prizes, and odds see the Official Rules at propelwater.com/community/sweepstakes.