Goslings Claims the Title of 'the Official Rum of Leisure’ With a Bold Rebrand

BERMUDA - Goslings, Bermuda’s oldest company and largest export, announces its debut as “The Official Rum of Leisure” coinciding with an entire new brand world and exciting new limited edition bottle design for its flagship Goslings Black Seal Rum. An award-winning producer of one of the top premium rum portfolios in the world and a best-selling ginger beer in the U.S.; with this new brand world, Goslings embraces its Bermuda heritage, an island paradise now synonymous with relaxation. Granting consumers an escape from the daily grind, Goslings whisks you away with its revamped look and classic flavor—allowing one to truly savor well-deserved leisure.   

“We are thrilled to launch Goslings as the ‘Official Rum of Leisure’ to the world,’” says Vice President, Malcolm Gosling Jr. "In this new brand world we’re creating for Goslings, we’re daring customers to relax, kick their feet up, and experience life's moments through the lens of leisure. Which is easier said, than done." 

Founded in 1806 by James Gosling, and now in its eighth generation of family ownership, Goslings continues to embody the spirit and rich history of Bermuda, centuries later. The new limited-edition packaging redesign, created by creative agency Quaker City Mercantile, features vibrant Bermudian green, pink, and yellow colors on four bottle wraps of the Goslings Black Seal Rum, inspired by the island’s colorful buildings and matching the new aesthetic of the brand. The bottle instills the essence of the Bermudian leisure lifestyle, transporting imbibers to the island with just one sip, no yacht or plane ticket needed. 

Although the brand is launching a bold and eye-catching limited-edition design, what’s inside will remain unchanged – the same award-winning rum, and key ingredient in the famous Dark ‘n Stormy® cocktail, the national drink of Bermuda. Highlights of Goslings Black Seal Rum are as follows: Gosling Black Seal Rum (SRP: $24.99) Made from a 150-year-old Goslings family recipe, Goslings Black Seal Bermuda Rum uses the finest distillates aged in charred American Oak casks. The smooth, full flavor is a result of a careful blend of aged pot still and continuous still distillates. It is deep, assertive, and highly flavored.  

The new limited edition bottle design is making its way to liquor store shelves coast to coast and is available online via, ReserveBar.com and GoslingsRum.com. 

For more details about Goslings please visit GoslingsRum.com  and follow them on its new world journey at Instagram.com - GoslingsRum 

About Goslings Rum

A family business for over 200 years, Goslings Rum is Bermuda’s largest export product and the only company that blends and bottles rum on the island. First exported to the United States in 1980, Goslings offers distinctive, award-winning rums: Goslings Black Seal Rum, Goslings 151 Proof Black Seal Rum, Goslings Spirited Seas Ocean Aged Rum, Goslings Family Reserve Old Rum, and Goslings Papa Seal Single Barrel Bermuda Rum. Goslings Stormy Ginger Beer, crafted specifically for use in the trademarked Goslings Dark ’n Stormy® cocktail, is a top-selling selling ginger beer in the United States, and expanded in 2023 to include Stormy Peach Ginger Beer. Goslings also markets a ready-to-drink Dark 'n Stormy® cocktail collection featuring four varieties. Goslings is available in all 50 states as well as North American and European Duty Free, the Caribbean, Canada, Australia, and most European markets. For more information about Goslings Rum, visit GoslingsRum.com and follow @GoslingsRum. 

About Castle Brands  

Castle Brands is a developer and international marketer of premium and super-premium brands including Goslings® Rums, Goslings® Stormy Ginger Beer and Goslings Dark 'n Stormy® RTD, as well as Ramazzotti® Italian liquors & Method and Madness Irish whiskies, Mary Dowling Bourbon and Mash & Mallow whiskey. The company was acquired in 2019 by Austin Nichols & Co. Inc., a subsidiary of Pernod Ricard S.A. Additional information concerning Castle Brands is available on the Company's website.